After testing the option to add multi-language audio tracks in
videos, YouTube is now expanding it to more creators.
The company has introduced multi-language dubs to help creators reach their audiences with enhanced accessibility. Moreover, it offers a simple way of reaching audiences with one video, instead of creating separate channels or videos.
Videos dubbed in multi-language have also been seen to get
more watch time. In January, 15% of the watch time came from views in languages
other than the primary language.
Multi-language dubs can be accessed in a video from the audio
track option where different languages are displayed to choose from.
