Meta’s monetization offering for Reels creators is being
updated to pay creators based on how well their content does across the platform, in
place of ad earnings. In addition to that, the program is being expanded to
more users.
Changes to the Ads on Facebook Reels program will have
creators put more emphasis on creating engaging content while Meta will take care
of the ad experience for advertisers and audiences.
Performance of Reels will initially depend on the number of plays, according to Meta. Gradually, the platform may also add more payout options within the offering.
As the Ads on Reels invites reach more creators, they will
be required to accept the terms of use and provide their payout details. Afterwards,
all they will have to do is post engaging Reels content. The better their content
performs, the more they will be able to earn.
To see if you are eligible to participate in the Ads on
Reels program, you can visit ‘Professional Dashboard’ on Facebook, then check
for the ‘Ads on Reels’ option in the ‘Monetization Tools’ section. The option
being displayed will indicate that you are invited to the offering. You can then
select “Set up” to become part of the program.
