Meta’s monetization offering for Reels creators is being updated to pay creators based on how well their content does across the platform, in place of ad earnings. In addition to that, the program is being expanded to more users.
Changes to the Ads on Facebook Reels program will have creators put more emphasis on creating engaging content while Meta will take care of the ad experience for advertisers and audiences.
Performance of Reels will initially depend on the number of plays, according to Meta. Gradually, the platform may also add more payout options within the offering.
To see if you are eligible to participate in the Ads on Reels program, you can visit ‘Professional Dashboard’ on Facebook, then check for the ‘Ads on Reels’ option in the ‘Monetization Tools’ section. The option being displayed will indicate that you are invited to the offering. You can then select “Set up” to become part of the program.