Social media platforms can be thought of as a virtual town square where billions of people meet daily to shape modern culture using simple digital tools that become a part of our collective consciousness. Ooma’s new analysis shows which age groups contribute the most to each platform.
It’s no surprise that 18- to 29-year-olds lead in social media engagement with 93% using YouTube, 76% using Instagram, 68% using Facebook, 65% using Snapchat, and 59% using TikTok. Compared to the 65 and older demographic, the numbers look very different. 65% of people over 65 use YouTube, 59% use Facebook, 22% use Pinterest, and 19% use Instagram. These generational differences can influence information spread and shape how these platforms develop. Cultural moments are now framed in the context of social shareability, and even language has adapted to reflect platform-specific slang and emoji use, forever changing how we share experiences with each other.
infographic by: www.ooma.com
