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How To Run A Corporate Event

Have you got to plan your own corporate event? If you need inspiration, use our infographic to create a pitch-perfect event, every time. 

There are things that can help and things that can hinder your corporate event day success. Let’s start working through them, one by one. 

Tips for Having an Excellent Event 

The first point we talk about refers to inclusivity. A corporate event is for everyone, and that might mean making special arrangements to ensure those with special needs can get to it. It means providing transport and accommodation, as well as food and drink, as we mentioned later. Your event should not inconvenience people. The more inconvenience, the less people will show up. 

How To Run A Corporate Event #Infographic

How to Plan Your Kid's Birthday According to Your Budget


Every child's parents want the best birthday party for their kid. But the perfect party doesn't come easy at all. The most amazing party would also be costly. Budget should be the first thing on the mind of the parents. However, don't let budget hold you back. Even with a tight budget, there's so much that you can do for your kid's birthday. 


Remember that planning for a kid's birthday should not be difficult. This is because kids can find almost anything entertaining. An easier way to approach kid's entertainment is to think like a child yourself. What did you love as a child? Perhaps it was colourful patterns or games where you could just fool around. Whatever it might have been, it would have been far from fancy. Not that fancy is something bad, it's just that it isn't absolutely necessary. You can plan a fun party while keeping it simple.


How to Plan Your Kid's Birthday According to Your Budget #Infographic

How to Host Successful Online Events

Online events may sound like a piece of cake, but they need careful planning and execution. Just like other events, marketing needs to be taken into account. In order to get your online event successful, there are a lot of factors that you need to look out for. 

First of all, the entire point of doing effective marketing for online events is to get as many registrations as possible. However, it must be kept in mind that the number of registrations does not necessarily equate to the number of attendees. You can determine this ratio using the registrant-to-attendee conversion rate.

How to Host Successful Online Events #Infographic

Facebook just announced that it is updating its Pages to allow businesses, creators, educators, and media publishers to earn money from online events. Page owners can create an online event, promote it, host it, set a price, and collect payment. 


Facebook Pages that meet its partner monetization policies can now start charging for online events, which will especially be beneficial for small businesses to earn on Facebook.


Facebook says that it is providing these new options considering the situation of the Covid pandemic, during which many businesses and creators are promoting their events and services online to connect with and reach out to customers. 


According to Facebook, it is testing paid events with Messenger Rooms for more personal and interactive gatherings. The aim of Facebook is to combine marketing, payment, and live videos as more people are relying on live video and online interactive experiences these days in order to maintain social distancing.


From the testing, the social media company has observed that businesses use its platform to host expert talks, trivia events, podcasts, boxing matches, cooking classes, meet & greets, fitness classes and other things.  

Facebook Introduces Paid Online Events to Help Small Businesses and Creators

Will We See Professional Sports In 2020?
The current pandemic has led us in a state of apprehension. Besides worrying about our health and economic wellbeing, the crisis has taken away our sources of entertainment such as movies and bars– that gave us a distraction from the upheavals of life.

And most importantly, the lockdown has put a pause on professional sports!

Just like the global population, Americans enjoy a good game of sports. But due to the restrictions on social gatherings, major sports leagues and events have either suspended, canceled, or postponed their upcoming sessions.

However, it seems like we might not be able to see pro sports over the summers as well!

This week, Dr. Anthony Fauci, a renowned infectious disease expert from American shared that the only way to showcase professional sports events would be without an audience. He said that professional sports leagues such as MLB and NFL can be held. However, no one can be allowed inside the stadium except the players. He further said that the players and other officials’ part of the sports team should be tested every week to prevent contamination within each other and to their families.

Seton Hall Sports Poll also conducted a survey in this regard and asked Americans whether they would be comfortable attending a stadium for a sports event. Surprisingly, a major portion of respondents – 72% - said that they wouldn’t feel safe attending a stadium, despite potential social distancing measures.

Additionally, 40% of the respondents said that they don’t expect professional sport to make a comeback this year at all while 21% predict that it will happen – but without spectators.

Will We See Professional Sports In 2020? #Infographic

Tips On How You Can Market Your Event With Social Media

Social media can be of great advantage to market your next big event as it can drive more engagement and connections while creating more awareness of the event.

With Facebook and LinkedIn, you can create event pages and invite people. You can use live streams on Instagram, Twitter, and Facebook to reach a bigger audience by streaming special elements of the event. All of this will help you boost your brand awareness, form more connections and as a result, close more deals. The impact of social media is indeed powerful and it is important that you know how to use it in your upcoming promotional event.

Here are some important tips for event marketing on social media outlined by Total Event Resources.


  • Make sure you plan your strategy well, this involves creating attendee personas, determining activities and selecting the venue.
  • You can use social media to get more ticket sales by creating pre-event hype on Facebook, making event pages on all platforms and by sharing regular engaging updates of the event.
  • Understanding how to use Facebook in the initial days of promotion can do wonders in this regard. You can use paid ads and form key performance indicators (KPIs) on the platform.
  • Create a unique and short hashtag to use with your event posts. You can add it to your social media bios and highlight them during the event.
  • To get more tickets sales from Instagram, humanize the time of your message and show some behind the scenes footage or videos. You can also use teasers to generate FOMO.
  • If you are a B2B brand, you can use LinkedIn to encourage event networking by creating a group and channeling updates about the event through an employee profile.

Tips On How You Can Market Your Event With Social Media

The Future Of Event Marketing: Trends And Challenges
In a world where digital interactions are increasingly dominating our work and personal lives, even screen-addicted Millennials are starting to prefer in-person interactions over digital ones.

This is one of the many reasons why event marketing is cited as one of the most effective marketing channels, even above other trusted tactics such as digital advertising and email marketing.

The Future Of Event Marketing: Trends And Challenges #Infographic

Creative and Fun Holiday Office Party Ideas
Throwing an annual office holiday party can be an amazing way to show your team you appreciate them, build company morale and boost employee engagement. While they're designed to be a fun evening of celebration, not everyone is as enthused about the annual office party. More than 50 percent of employees in one survey say they dread their annual office party, and a majority of employees skip it. But there are in fact ways to create an event that employees look forward to—and even feel valued at.

Creative and Fun Holiday Office Party Ideas #infographic

Social Superheroes Present: Event Marketing
The events industry is evolving faster than ever before, and it would be fair to say that all event organizers, small businesses and corporations are utilizing the power that each of these social communities hold. For example, did you know that Twitter registers around 310 million active users every single month and 500 million tweets are sent out every single day?

Many of these statistics aren’t that surprising to many, but it’s important to be aware of them and to approach new technologies with open arms, as there power can be hugely beneficial to the overall success of our events. Whether you’re creating a Facebook community via the pages feature, compiling a list of influencers on twitter, or liaising with potential speakers for your event on LinkedIn, each platform serves a purpose for us when the marketing and organizing processes are in full force.

You’ll also find tons more useful statistics in the visual below, compiled from the most up to date, trusted resources on the web. Before you look, can you guess just how many journalists make up the twitter numbers? Either way, this percentage could potentially be tweeting about your next event! The possibilities are endless.

Social Superheroes Present: Event Marketing #infographic

33 Best Practices for Boosting Online Event Registration
Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. Case in point … in 2014, Google said 71% of all ticket buying happens online, and online registration has only grown since then.

33 Best Practices for Boosting Online Event Registration #Infographic

8 Free Apps Every Event Planner Needs
Event planning can be a stressful experience if you don't have the right tools to assist you on the job. Whether you're planning a large scale event or an intimate celebration, these must have apps will make your job a lot easier.

8 Free Apps Every Event Planner Needs #Infographic

This infographic from Lakeshore Convention Centre looks at some of top event planning apps of the moment, from apps capable of calculating venue capacity to apps that will enable you to easily arrange registration and ticketing for attendees. These apps are really the top in their class and a must for any event organizer or planner.

The Ultimate App Guide for Event Planning #infographic

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