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After Facebook launched Paid Online Events earlier this year, the company stated that it would not charge any fees on purchases for the events initially. As part of the policy, Facebook also requested Apple to reduce its 30% App Store tax, which Apple refused to do, hence resulting in businesses being paid only 70% of their earned revenue. Facebook also gave Apple another option, which was to let it offer Facebook Pay, so that the company could cover the costs for businesses struggling due to the coronavirus pandemic. Apple denied this request too. Now, Apple seems to be getting less strict with its policy as it is allowing Facebook to process payments via Facebook Pay. 


Apple's compliance with the request is apparently for the short term only, but at least for now, people running their businesses can earn their full profit and Apple won't be charging its 30% cut.

Apple Finally Waives its 30% Tax Fees for Facebook Events

How to Host Successful Online Events

Online events may sound like a piece of cake, but they need careful planning and execution. Just like other events, marketing needs to be taken into account. In order to get your online event successful, there are a lot of factors that you need to look out for. 

First of all, the entire point of doing effective marketing for online events is to get as many registrations as possible. However, it must be kept in mind that the number of registrations does not necessarily equate to the number of attendees. You can determine this ratio using the registrant-to-attendee conversion rate.

How to Host Successful Online Events #Infographic

Facebook just announced that it is updating its Pages to allow businesses, creators, educators, and media publishers to earn money from online events. Page owners can create an online event, promote it, host it, set a price, and collect payment. 


Facebook Pages that meet its partner monetization policies can now start charging for online events, which will especially be beneficial for small businesses to earn on Facebook.


Facebook says that it is providing these new options considering the situation of the Covid pandemic, during which many businesses and creators are promoting their events and services online to connect with and reach out to customers. 


According to Facebook, it is testing paid events with Messenger Rooms for more personal and interactive gatherings. The aim of Facebook is to combine marketing, payment, and live videos as more people are relying on live video and online interactive experiences these days in order to maintain social distancing.


From the testing, the social media company has observed that businesses use its platform to host expert talks, trivia events, podcasts, boxing matches, cooking classes, meet & greets, fitness classes and other things.  

Facebook Introduces Paid Online Events to Help Small Businesses and Creators

How marketers are playing to win in Esports

The rise of Esports in recent years have made many big marketers to invest in the industry. The current worth of the Esports industry is neatly $700 million – a huge number, considering the controversies. The Esports tournaments have only recently become mainstream, but they have been around for many decades – from the time when universities were holding SpaceWar tournaments in the 70s.

Video games are no longer a hobby. They are fully-fledged careers where a single person can earn millions of dollars by winning major tournaments. Though, you need great skills to compete in them. The industry has shaped up to attract sponsorships from major companies such as Coca-Cola, Monster, Red Bull and Gillette; just to name a few.

How marketers are playing to win in Esports #infographic

Sports Marketing to thrive soon

Like the movie and gaming industries, the sports industry is also one of the top marketing industries out there. The sports industry is powered by heavy investors, sponsors, and advertisers who recognize the potential of sports marketing.

The sheer number of audiences that watches a single sporting event makes up the marketing of millions of dollars for many companies. Companies use this opportunity to advertise themselves in a sporting event more than any other medium. A sporting event is not only packed with action-packed fields, but it is also highly influenced by top marketing strategies, including sponsorship and millions of dollars in investments.

Sports Marketing to thrive soon #infographic

Tips On How You Can Market Your Event With Social Media

Social media can be of great advantage to market your next big event as it can drive more engagement and connections while creating more awareness of the event.

With Facebook and LinkedIn, you can create event pages and invite people. You can use live streams on Instagram, Twitter, and Facebook to reach a bigger audience by streaming special elements of the event. All of this will help you boost your brand awareness, form more connections and as a result, close more deals. The impact of social media is indeed powerful and it is important that you know how to use it in your upcoming promotional event.

Here are some important tips for event marketing on social media outlined by Total Event Resources.


  • Make sure you plan your strategy well, this involves creating attendee personas, determining activities and selecting the venue.
  • You can use social media to get more ticket sales by creating pre-event hype on Facebook, making event pages on all platforms and by sharing regular engaging updates of the event.
  • Understanding how to use Facebook in the initial days of promotion can do wonders in this regard. You can use paid ads and form key performance indicators (KPIs) on the platform.
  • Create a unique and short hashtag to use with your event posts. You can add it to your social media bios and highlight them during the event.
  • To get more tickets sales from Instagram, humanize the time of your message and show some behind the scenes footage or videos. You can also use teasers to generate FOMO.
  • If you are a B2B brand, you can use LinkedIn to encourage event networking by creating a group and channeling updates about the event through an employee profile.

Tips On How You Can Market Your Event With Social Media

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