Online events may sound like a piece of cake, but they need careful planning and execution. Just like other events, marketing needs to be taken into account. In order to get your online event successful, there are a lot of factors that you need to look out for.
First of all, the entire point of doing effective marketing for online events is to get as many registrations as possible. However, it must be kept in mind that the number of registrations does not necessarily equate to the number of attendees. You can determine this ratio using the registrant-to-attendee conversion rate.
Other things that you need to determine are the Return of Interest (ROI), engagement rate and viewing time. To learn more on how to effectively use these metrics for a successful online event, have a look at the infographic below.
Infographic by: Flowapp.com