YouTube has some new tools for creators on its platform, including
generative AI features, a video editing app, an automatic dubbing option, and
more - all to make content creation easier and more dynamic.
YouTube’s first generative AI feature ‘Dream Screen’ has
been designed to generate image or video backgrounds that creators can add into
their YouTube Shorts using basic text prompts. Another AI integration is an
ideas generator that, as the name suggests, will provide creators with
ideas based on simple prompts, by highlighting videos relevant to what they are
looking for. Additionally, it will provide prompts on thematic content, as well
as full-fledged content outlines.
bring your wildest ideas to life with Dream Screen 💫 if you can imagine it, you can create it with AI-generated video and image backgrounds. launching 2024. pic.twitter.com/wsqEIU0Spl
— YouTube Creators (@YouTubeCreators) September 21, 2023
However, one thing to note is that the ideas generator will
provide recommendations based on existing or trending content, which is why the
generated ideas may not seem unique as such. Regardless, the functionality
could help creators design content that aligns with ongoing trends.
YouTube is also launching a separate, free to use video editing app called YouTube Create, to help creators assemble more complex clips on the go. After compiling and editing their videos, creators will be able to publish them from within the app directly to YouTube.
YouTube Create offers a wide range of options including the
ability to add captions, filters, effects, and transitions, as well as remove
background noises. Users will also be able to access royalty free songs and
sound effects that they can include in their clips. The app is currently only available
for Android and is being tested with a limited number of users in India, Singapore,
U.S., U.K., France, Germany, South Korea, and Indonesia.
Lastly, YouTube is also testing an automatic dubbing tool and
bringing assistive search to Creator Music, which will make it easy to discover
tracks that can be added in videos to amp up their impact.
