YouTube has some new tools for creators on its platform, including generative AI features, a video editing app, an automatic dubbing option, and more - all to make content creation easier and more dynamic.
YouTube’s first generative AI feature ‘Dream Screen’ has been designed to generate image or video backgrounds that creators can add into their YouTube Shorts using basic text prompts. Another AI integration is an ideas generator that, as the name suggests, will provide creators with ideas based on simple prompts, by highlighting videos relevant to what they are looking for. Additionally, it will provide prompts on thematic content, as well as full-fledged content outlines.
bring your wildest ideas to life with Dream Screen 💫 if you can imagine it, you can create it with AI-generated video and image backgrounds. launching 2024. pic.twitter.com/wsqEIU0Spl— YouTube Creators (@YouTubeCreators) September 21, 2023
However, one thing to note is that the ideas generator will provide recommendations based on existing or trending content, which is why the generated ideas may not seem unique as such. Regardless, the functionality could help creators design content that aligns with ongoing trends.
YouTube is also launching a separate, free to use video editing app called YouTube Create, to help creators assemble more complex clips on the go. After compiling and editing their videos, creators will be able to publish them from within the app directly to YouTube.
YouTube Create offers a wide range of options including the ability to add captions, filters, effects, and transitions, as well as remove background noises. Users will also be able to access royalty free songs and sound effects that they can include in their clips. The app is currently only available for Android and is being tested with a limited number of users in India, Singapore, U.S., U.K., France, Germany, South Korea, and Indonesia.
Lastly, YouTube is also testing an automatic dubbing tool and bringing assistive search to Creator Music, which will make it easy to discover tracks that can be added in videos to amp up their impact.