YouTube has been experimenting with ways to provide monetization
abilities for content creators via Shorts, since the short-form video feature
has started gaining more popularity on the platform. The latest Shorts monetization
option is being tested in the US to offer commission to selected creators from tagging
and selling products within their Shorts videos. The ability to view the tags
and make purchases will be available to viewers in the US, India, Brazil,
Canada and Australia.
About the functionality, YouTube explains that “YouTube, the merchant, and the creator all take an undisclosed cut of the sale.” In addition to that, YouTube’s latest ad program also offers creators the opportunity to generate revenue from ads displayed in between Shorts clips.
YouTube has also announced an update for music in Shorts, which enables creators to use more than 15 seconds of music tracks in their Shorts videos, with maximum duration being 60 seconds for most tracks. Creators will be given the option to choose from 15, 30, and 60 seconds to use from a track.
