To celebrate innovative and creative people on its platform, TikTok has released a ‘Discover List’ of 50 “game changing” content creators that have contributed to community work or other positive impacts in 2022. “They entertain, shine light on important topics, educate, and inspire,” says TikTok about these creators.
Each creator’s special contribution is determined by a category. There are five categories in total and each represents ten creators. The categories are: Changemakers, Foodies, Icons, Innovators, and Originators.
Creators highlighted in the Discover List will be displayed on brand channels on TikTok, while a special digital booklet is also dedicated to them, containing their description and overview of their work.
Other than providing spotlight to creators, this information could also be helpful to those who aspire to follow their dreams through TikTok, as it could provide insights into current trends and key social media influences. Learning about ideas and inspirations from successful creators could also serve as an opportunity to initiate meaningful collaborations.