YouTube has released new updates, especially for creators on the platform. These include a new sticker for Shorts clips, an expansion of the Google Maps display link, new insights into recommended content, and an edit option for channel name, banner, avatar and description on mobile.
The Shorts sticker is an apt engagement tool, using which creators can reply to comments on their Shorts video, hence prompting engagement with the videos.
In December last year, YouTube launched the Maps display option within video description, so as to provide viewers with better location context, such as for restaurants and cafes. The option has now been updated to include links for travel, recreational and businesses as well.
YouTube is also testing a new feature that offers more context to creators about their content being recommended by the platform’s algorithms, and whether or not the content is being recommended. As a result, a limited number of users will be seeing a data story in YouTube analytics which gives insights into signals that affect recommendations based on the creator’s individual content, along with context about their individual performance and benchmarks. Additionally, a prompt that says ‘See how YouTube recommends content’ will appear in the Studio Analytics overview, showing how a creator’s specific video uploads are performing on key recommendation measures.
Lastly, YouTube is providing creators with the ability to edit their channel name, banner, avatar and description on mobile to assist them in managing their channel on the go.
The new analytics feature seems to be a handy tool that could assist creators in learning about their content performance and ways in which they could manage and plan their content. Other features like the Shorts sticker and Map display links also seem to be valuable additions, especially in terms of benefitting brands.