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LinkedIn has started a new conversation around the changing work environment and people’s adjustments to the new ‘work from home’ setting, through its latest promotional campaign.

 

LinkedIn is examining the changes in work environment and is giving people a chance to express their thoughts, feelings, and concerns regarding the new shift. As stated by the company, “It’s a change in not just how we work, but why we work and a shift in how people are making work, work for them. With this comes a change in how the world is defining what being “professional” really means - and we want to hear what it means to you.”

 

The company has released an ad of the campaign that talks about “what being professional is” and shows how different people in their career have been professional in ways that have become the new norm of professionalism, ever since the pandemic. The company is also working on additional ways of promoting the campaign through different media, so it can spread the stories and messages of people in relation to it.

LinkedIn is Redefining “Professionalism” with its Latest Campaign

What are the social engagements of Gen Z?

The traditional accusation at the younger generation or specifically at Gen Z (born between 1995 to 2003) is that they are not as politically or socially active as they should be. The studies believe that Gen Z if do their part can make the world accelerate in the right direction.

What are the social engagements of Gen Z? #infographic

Why is Social Trust important?

You must have seen numerous business pages on the internet including top social media platforms, selling their products but, do you trust those pages? That is what social trust is. Having faith in the reliability and authenticity of the promises and products of the brand.

As a company, you must gain the maximum trust of your customers so that you can grow better. According to the infographic, around 33 percent of the mob said that they ask for reviews and suggestions from their family or friends before purchasing anything online.

Why is Social Trust important? #infographic

Asian countries with the most sustainable trade policies

The continent that has been benefited the most through international trade is none other than Asia. The largest continent of the world in terms of population, Asia had opened its economical boundaries for international trade and since then, it has become the world’s largest exporter. Moreover, the quality of life in Asia has been improved to a significant extent through international trade. Most prominently, it has lifted nearly one billion people out of poverty since 1990. But, if the measures are not controlled properly, the Asian environment can suffer a decline in environmental conditions.

The infographic below shows the results of the Sustainable Trade Index (STI) 2020 and according to it, around 19 Asian economies have been in the index ranking list since 2016 among the sustainable categories including, social, economic and environmental.

The rankings show that currently Japan and South Korea are on a tie with an overall STI score of 75.1. The tie has never been observed in the STI ranking. The STI score is measured on the basis of three pillars including social, economic and environmental.

Asian countries with the most sustainable trade policies #infographic

How companies are scored for ESG ratings

In 1972, when Environmental, Social and Governance (ESG) was a nascent field, it had no assets and had a way too long way to spike. However, with time, the field bloomed in unimaginable ways and by now, it has been projected that by 2025, one out of every three investments made will be in the ESG. With such a rate, the ESG will have nearly $53 trillion worth of assets. Every company is rated by ESG and a lot of people wonder on what basis are these companies scored for ESG ratings. The infographic below explains in detail the ESG ratings.

How companies are scored for ESG ratings #infographic


Apple just revealed a list of the top most popular downloaded apps on its hardware this year and the results aren't as shocking as 2020 has been a year that had people finding new ways to connect while staying at home. There are two apps in the list that particularly stand out: the video chat platform Zoom and the social game Among Us. 


Among Us was launched only in 2018 and managed to become the biggest game of 2020. Especially because its mobile version is free to download, the game saw a high level of usage.  


Zoom also had more and more people turning to it for face-to-face video conferencing during the pandemic, whether for the purpose of socializing or business.  


Other game apps in the list include Roblox, and Minecraft which remains to be the best-selling game to this day. Social apps like TikTok, YouTube, Snapchat, Instagram, and others also made it to the list, of course. 

Apple Reveals Zoom and Among Us to be among the most Downloaded Apps of 2020

 

Connecting and networking online

Communication is the key to success. This phrase has proved to be a success time and time again. A simple introduction, a greeting is enough to kickstart a conversation. A simple hello is the parent of all the conversations, whether in your social, professional, or even dating life.


In today’s world of the internet, connecting is not rocket science. We are all interconnected with each other via the wonderful technology of the internet. Online networking became a very common and useful phenomenon since the start. The days of AOL connection, MSN Messenger, Yahoo! Messenger, and other platforms were the Facebook and Twitter of the old generation. It is no doubt that we have come a long way from what we had two decades ago.

Connecting and networking online #infographic

 

Tips for online networking

During the pandemic, most of the employees have been forced to work from their homes. Since that, there have been massive increase in the remote working and networking with each other. Before the pandemic, there was little awareness among the people in managing, handling and the pros of remote working but that has now become a new norm among people.


While we all social distanced ourselves from each other, internet was the only thing that connected us with one another. Businesses ran smoothly and people connected with each other to ask about their health. The connectivity and this network could has made it possible for us to endure the pandemic in a safe manner.

Tips for online networking #infographic

 

The changing leadership roles

Whether you are a front-line leader or a CEO of a company, you need to possess leadership qualities to lead your company to success. A leader inspires its subordinates and provides motivation to them. Spreading positivity in the environment is a great way to demonstrate your leadership and these skills go beyond the confinement of four walls of an office.

The changing leadership roles #infographic

How COVID-19 is Driving ESG Investment

ESG investment is about making financial investment decisions that are good for the environment, society and governance. Although the ESG investing phenomenon is something that is not a result of the modern era. The thought for sustainable investing has been around for a quite while. This kind of investment is of even greater concern now, ever since the coronavirus took over the world.

Due to the gradually evolving global pandemic, many questions have been raised regarding the impact of the virus on not just the economy, but also the environment. Although environmental problems like air pollution declined due to prolonged lockdown situation around the world, there are other issues that have been causing quite a stir.

How COVID-19 is Driving ESG Investment #Infographic

The Relationship Between ESG Investment and Green Bonds

 Looking at the impact of climate change on our environment, green bonds have been designated for this very purpose. The money via these bonds is kept solely for investing in projects governing climate and environmental issues. Since 2007, green bonds have been present in the market and big entities such as the World Bank brought them into existence.

 These green bonds did stumble in the beginning but as of 2019, green bonds have resulted in a total of 258 billion dollars globally. That's a huge win since, in 2018, it was 51% lesser. There are multiple choices in green bonds which include loans and personal placements too.

The Relationship Between ESG Investment and Green Bonds #Infographic

The ESG Investing Phenomenon

 Throughout the last couple of years, investors have changed their motivations and tuned them to cause some benefit other than just financial profit. This is where the concept of ESG investment comes in. ESG investment enables investors to consider environmental, social and governmental factors before making any financial investment. Considering the drastically increasing rate of pollution and climate change in the world, any investment that leads to further environmental damage is obviously not worth it.

 This kind of investment isn't a product of the 21st century though. It dates back to the 1960s when investors found it best to keep away from industries such as tobacco production houses. Thus it was then when the idea of creating value out of investment wasn't just about money but having an impact and leaving a meaningful legacy along the way.

The ESG Investing Phenomenon #Infographic

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