LinkedIn has started a new conversation around the changing
work environment and people’s adjustments to the new ‘work from home’ setting,
through its latest promotional campaign.
LinkedIn is examining the changes in work environment and is
giving people a chance to express their thoughts, feelings, and concerns
regarding the new shift. As stated by the company, “It’s a change in not just
how we work, but why we work and a shift in how people are making work, work
for them. With this comes a change in how the world is defining what being
“professional” really means - and we want to hear what it means to you.”
The company has released an ad of the campaign that talks about “what being professional is” and shows how different people in their career have been professional in ways that have become the new norm of professionalism, ever since the pandemic. The company is also working on additional ways of promoting the campaign through different media, so it can spread the stories and messages of people in relation to it.
LinkedIn is a platform to about 800 million members and the
number keeps growing. Especially amid the post-pandemic shift, LinkedIn has produced
significant interest and engagement with its variety of training opportunities,
career advancement options and professional connections.
LinkedIn’s previous TVCs titled Professionals and Priorities have been successful in promoting the platform’s messages and have empowered the platform’s members to be more vocal about themselves and their career. Therefore, it seems like the current campaign will also be successful in building a stronger presence for LinkedIn and its members.