Like the movie and gaming industries, the sports industry is
also one of the top marketing industries out there. The sports industry is
powered by heavy investors, sponsors, and advertisers who recognize the
potential of sports marketing.
The sheer number of audiences that watches a single sporting
event makes up the marketing of millions of dollars for many companies.
Companies use this opportunity to advertise themselves in a sporting event more
than any other medium. A sporting event is not only packed with action-packed
fields, but it is also highly influenced by top marketing strategies, including
sponsorship and millions of dollars in investments.
Analysts have estimated that the North American sports
market will reach $80.3 billion as soon as 2022. This growth will be highly
influenced by four segments; copyrighted media rights, gate revenues,
sponsorship deals, and merchandise. Each of them expected to bring in $23.8
billion, $21 billion, $20 billion, and $15.2 billion, respectively.
Take a look at the following infographic put together by
Online Masters of Athletic Administration of Ohio University.
Infographic by: onlinemasters.ohio.edu
