Like the movie and gaming industries, the sports industry is also one of the top marketing industries out there. The sports industry is powered by heavy investors, sponsors, and advertisers who recognize the potential of sports marketing.
The sheer number of audiences that watches a single sporting event makes up the marketing of millions of dollars for many companies. Companies use this opportunity to advertise themselves in a sporting event more than any other medium. A sporting event is not only packed with action-packed fields, but it is also highly influenced by top marketing strategies, including sponsorship and millions of dollars in investments.Analysts have estimated that the North American sports market will reach $80.3 billion as soon as 2022. This growth will be highly influenced by four segments; copyrighted media rights, gate revenues, sponsorship deals, and merchandise. Each of them expected to bring in $23.8 billion, $21 billion, $20 billion, and $15.2 billion, respectively.
Take a look at the following infographic put together by Online Masters of Athletic Administration of Ohio University.
Infographic by: onlinemasters.ohio.edu