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Twitter CEO Elon Musk has announced a new Twitter service that he is calling a “win-win” for both the public and media groups. Starting from next month, Twitter will let media publishers charge users who do not wish to subscribe to media offerings, for each article they read.

 

In other words, users who do not sign up to a monthly subscription will be allowed to pay a “higher per article price” for occasional reads. Musk hasn’t revealed any additional information regarding the one-click service or the regulations that publishers will need to comply with.

Twitter Introduces the Option to Pay Per Article for Occasional Reads

The Most Harmful Countries for Journalists in 2022


The infographic shows the countries where there were most killings of journalists in 2022. Each of the 16 countries mentioned had more than one journalist killed this year.

 

Reporters Without Borders (RWB) calculates a total of 57 journalists and media workers that have been killed this year because of the work they do. In addition to this, RWB has recorded that 532 have been imprisoned as of December 14.

 

The Most Harmful Countries for Journalists in 2022 #Infographic

 

As part of its recent campaign dedicated to supporting minority-owned publishers, Google has launched select ad placements on Latino and Women-owned publisher websites.

 

The company had taken a similar initiative last year when it added multicultural inventory indicators for Black-owned publishers. It is expanding the initiative so as to promote further inclusivity and bringing more focus to minority-owned outlets by highlighting more publishers owned by individuals from minority communities.

Google Promotes Media Diversity Via New Select Ad Placements for Minority-Owned Publishers

 

The Big Four: How big are they?

In the media industry of South Korea, the Big Four is a term used foe the biggest media handler in the country. With K-Pop on the rise and at the peak of its popularity, it was bound to get traction from other businesses and traders. One of the most popular K-Pop group, BTS, is managed by Big Hit Entertainment and the company has gone public recently.

The Big Four: How big are they? #infographic

Create engaging Instagram carousels using these tips

Instagram’s feature of posting multiple pictures into a single post has been a success. It is one of most popular features of the social media platform. Many people take advantage of the Instagram carousel whether its to post their pictures or for promotional purposes.

The carousel feature lets you add 10 pictures and videos in a single post which became an instant hit among the devoted users. Since the feature was added in 2017, 19.44% of all the posts on Instagram are carousels. This is the evidence of its popularity. Many prominent figures also use this feature for engaging posts. They are also very valuable from a marketing point of view because as a marketer you can convey your message with up to 10 interesting photos or videos.

Create engaging Instagram carousels using these tips #infographic

Media Sentiment Analysis of Major Tech Companies

It is hard to escape the grips of technology in an era that is being dominated by it. Almost everyone and their mothers are part of one of the major social media giants or own some sort of tech from one of the tech companies. The point is, companies like Google, Apple, Facebook, and many other tech giants have dictated our modern lives.

However, being a big tech company also have a con of being in the crosshairs of media. A single controversy can be made into a huge deal that can have a negative impact on the public view of the company. Recently, there have been numerous controversies from one or the other. Media always takes a swing at the companies that cause controversies, causing them to last for a while. Just search for any major tech company followed by the keyword “controversy,” and you will find an abundance of articles from big and small websites that have given the coverage.

Media Sentiment Analysis of Major Tech Companies #infographic

Sports Marketing to thrive soon

Like the movie and gaming industries, the sports industry is also one of the top marketing industries out there. The sports industry is powered by heavy investors, sponsors, and advertisers who recognize the potential of sports marketing.

The sheer number of audiences that watches a single sporting event makes up the marketing of millions of dollars for many companies. Companies use this opportunity to advertise themselves in a sporting event more than any other medium. A sporting event is not only packed with action-packed fields, but it is also highly influenced by top marketing strategies, including sponsorship and millions of dollars in investments.

Sports Marketing to thrive soon #infographic

The impact of Media on the careers of people

Media has significantly evolved over the past few decades and has stemmed its roots in people's lives more than we could have imagined. People choose their career because they have an inspiration or someone they look up to. In a study, upon surveying 1,500 employed people, it was found out that this inspiration could also have been the result of the choices made by their favorite characters in a movie or TV show. Most of the people working in the field of marketing agreed to be influenced by TV shows and movies.

Career choice inspired by Media


As a variety of different shows have emerged over the years, people have gotten more involved in them, which have affected their lives on a personal as well as professional level. 73% of workers belonging to the field of Arts and Entertainment declared that media is the main factor that swayed their career decision and finally enabled them to land on fixing their career on Arts and Entertainment. It was also stated that the movies and TV shows showcased a rather exciting idea of their careers, which is far from the truth. In reality, their professional life is frequently met with challenges and is nowhere near easy or comforting.

The impact of Media on the careers of people #infographic


When the lockdown was imposed in March due to the COVID-19 threat, everyone was forced back into their homes to wait out the storm. Businesses, stores, offices, and even educational institutes were closed down to ensure human safety. With everyone stuck at home, the media came out as the unsung hero as it allowed us to stay connected to the outside world.

The internet and other media enabled everyone to get through their days because they had nothing else to do. Internet was used from businesses to conduct their business, and educational institutes carried out online classes. The media consumption has changed amidst the coronavirus pandemic – more increased explicitly due to it.

Media consumption during COVID-19 #infographic

The State of Press Freedom Around the World
In many Western countries, it’s easy to take press freedom for granted.

Instances of fake news, clickbait, and hyper-partisan reporting are points of consternation in the modern media landscape, and can sometimes overshadow the greater good that unrestricted journalism provides to society.

The State of Press Freedom Around the World #Infographic

How Technology Shifted the Music Scene

As part of their on-going investigation into how smartphones and smart technology have impact the modern world, UK mobile phone and gadget insurer loveit coverit, have explored how technology changed the music industry.

This infographic – part of the wider research – documents how music has changed over the past 50 years. Starting in the middle of the 20th Century, with the rise and fall of vinyl, to the invention of the iPhone and the dominance of streaming platforms such as Spotify and Apple Music.

How Technology Shifted the Music Scene #infographic

The Curious Case of Crime in the Media

Crime Headlines vs. Reality—What does the local coverage of crime teach about the world around you? How do headlines compare to what the police are reporting to the public about crime in their city? To find out we took a look at the news coverage of crime for one week in four major US cities. We then compared that to what the police reported about crime that same week in those cities. Here's what we found.

Crime Headlines vs. Reality—What does the local coverage of crime teach about the world around you? How do headlines compare to what the police are reporting to the public about crime in their city? To find out we took a look at the news coverage of crime for one week in four major US cities. We then compared that to what the police reported about crime that same week in those cities. Most of what we found isn't surprising.

The media covers these types of crime 20-30% of the time, despite the fact that murder represents less than 1% of crimes committed. In Oakland, the city best ranked for accuracy, the police reports show murder as .8% of crime, while the media's crime coverage focused on murders 62% of the time.

If you lived in Oakland and read the news during this week, we'd be surprised if you weren't shaking in your bed after every creak in the night. In Oakland, residents would have been better served by information discussing burglaries, larcenies and auto thefts—crimes that many people could protect themselves against and that together made up 57% of the crime in that city.

The Curious Case of Crime in the Media #infographic

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