Meta has recently introduced two new ad formats for Reels to facilitate brands and creators in terms of making revenue. These include post-loop ads and image carousel ads.
Users may notice an ‘ad starting soon’ indicator as a Reels clip comes to an end, after which, a post-loop ad appears before the clip continues to play in loop. The ad is 4-10 seconds long and once it finishes, the Reels clip resumes playing.
As for the image carousel ads, they are integrated within Facebook Reels in a horizontal and scrollable format with up to 10 images displayed at the bottom of the video as it continues to play.