It is hard to escape the grips of technology in an era that is being dominated by it. Almost everyone and their mothers are part of one of the major social media giants or own some sort of tech from one of the tech companies. The point is, companies like Google, Apple, Facebook, and many other tech giants have dictated our modern lives.
However, being a big tech company also have a con of being in the crosshairs of media. A single controversy can be made into a huge deal that can have a negative impact on the public view of the company. Recently, there have been numerous controversies from one or the other. Media always takes a swing at the companies that cause controversies, causing them to last for a while. Just search for any major tech company followed by the keyword “controversy,” and you will find an abundance of articles from big and small websites that have given the coverage.
Media sentiment is vital for a company to stay in a positive light. For this reason, quarter-million articles were collected to learn the media coverage patterns and how they have discussed the major tech companies like Facebook, Amazon, Twitter, Instagram, Apple, Tesla, etc. and merged it into a single infographic which you can find below.
Infographic by: unsw.edu