In the media industry of South Korea, the Big Four is a term used foe the biggest media handler in the country. With K-Pop on the rise and at the peak of its popularity, it was bound to get traction from other businesses and traders. One of the most popular K-Pop group, BTS, is managed by Big Hit Entertainment and the company has gone public recently.
After the publicization, the company had made nearly $840 million with the shares closing at $225 on the very first day of trading. Big Hit Entertainment only gained popularity after BTS, which was fairly recent. It was a late comer in the list of media giants of Korean entertainment industry. There are three companies in the group of Big Four, which is now a name after the inclusion of Big Hit Entertainment. SM Entertainment, YG Entertainment, and JYP Entertainment were previously the Big Three and known for the commercial success.
Big Hit Entertainment has racked up some pretty big numbers and is well-deserved for a spot in the Big Four. Last year, Big Hit Entertainment was just below the media giant, SM Entertainment, which manages big starts like EXO and Red Velvet. JYP Entertainment is the smaller among the group on the revenue front. JYP Entertainment suffered some losses when the members of its major K-Pop group, Big Bang, had to leave for the two-year mandatory military stint between 2017 and 2018. In that period, the company lost a lot of popularity and there was also suggested that it should be kicked and replaced by CJ Entertainment and Merchandising.
Infographic by: statista