As AI technologies continue to be adopted by mainstream digital and social media platforms, AI-generated content is being seen all over the internet. LinkedIn is one of the platforms that hasn't stayed behind in the AI domain. Amongst its existing AI tools including AI-generated profile summaries, AI-assisted job descriptions, generative AI messages for job candidates, and an AI InMail assistant, the latest development is a post-generating feature. Discovered by app researchers some time ago, the tool is now being officially launched to users.
LinkedIn’s post generating tool will help users draft posts by prompting them to share their ideas within the composer, based on which it will generate suggestions. LinkedIn explains that it has created the functionality to simplify the process of writing full-fledged posts, which can get time consuming.
Users will be required to compose their ideas in at least 30 words. “This is your own thoughts and perspective and the core of any post,” says LinkedIn. Once the AI generates a post for you, you can then review and make changes to it if need be, before posting it.
While this feature will make the process of writing posts on LinkedIn easier, it would also lead people to sharing posts that aren’t essentially produced by themselves, hence reducing their own credibility. This could, on a whole, alter the way people socially engage across LinkedIn, with more AI-generated content replacing content produced by humans.