LinkedIn has added a new search functionality within the Ad library, using which you can specifically find branded content partnerships. LinkedIn’s Ad library consists of database that is publicly available and contains information about advertisements on the platform.
More specifically, LinkedIn creators tagged with the Brand Partnership label will be discoverable through the new search feature. Users will be able to search for partnerships by entering keywords and refining their search using a filter for the date when the content was posted, including ‘Past 24 hours,’ ‘Past Week,’ and ‘Past Month.’ However, the feature does not offer the ability to directly search for sponsored content by a specific brand or advertiser, as of now.
Providing users with the ability to search for and view creators' branded content enhances transparency over paid promotions, which aligns with the policy declared by the new EU Digital Services Act (DSA). Simultaneously, as a result of the integration, creators and brands will also have the opportunity to grow.
In other words, creators can easily discover brands interested in collaborations on the platform, and similarly, brands can find potential creators for collaborations as well as necessary insights into their competitors' activities.