In a latest report by LinkedIn titled ‘Future of Work’, the
company has shared insights and data on the impact of AI on different
industries, as well as the advancing AI initiatives that LinkedIn is preparing
to bring to its platform.
The report consists findings on the following topics: “Professionals’
conversations and sentiments towards AI,” ‘”Generative AI (GAI) by education,
generation, and gender,” and “LinkedIn’s AI-assisted products will create more
value for members and customers.”
LinkedIn has observed a 70% increase in conversations around
AI on its platform, between December 2022 and September 2023. Around the world,
members on the platform have been specifically having discussions around terms
like “ChatGPT,” “Prompt Engineering,” “Prompt Crafting,” “Microsoft Copilot,”
and “Generative Artificial Intelligence.” LinkedIn has further provided a percentage-breakdown
of different populations that are driving these conversations.
Additionally, LinkedIn reports that 55% of its users “globally stand to see their jobs change to some degree by the rise of generative AI,” which highlights the impact of LinkedIn’s generative AI on the work industry.
Moreover, LinkedIn’s data shows that the overall outlook on
generative AI in the work industry is positive, as 74% of executives are
optimistic that the technology will benefit their employees, while 47% of
professionals believe that AI will help facilitate them in advancing their
The impacts of AI highlighted by LinkedIn are divided into
three categories. These are: Augmented (jobs in which some skills can be
replicated by GAI, but some still require human contribution), Disrupted (jobs where
a large number of skills can be replicated by GAI, and are therefore at risk of
significant impacts), and Insulated (Jobs where only a small number of skills can
be replicated by GAI, and are therefore mostly safe from any significant impact).
Conclusively, LinkedIn predicts on the basis of its data
that half of all jobs will face significant impacts as Generative AI takes over,
An important takeaway from LinkedIn’s insights and analysis is
that people need to start getting accustomed to AI products and their
potential, as well as understanding how it can benefit them in their work.