LinkedIn is gradually altering the way Creator Mode works on
its platform, while maintaining some of its existing elements as optional
tools. Some of the Creator Mode options that LinkedIn has launched in the past include
topical hashtags on profile, a ‘Featured’ section that showcase a user’s
content, and a ‘Follow’ button on their profile.
In LinkedIn’s own words, it is working to open up “additional
creation tool access and deeper analytics to all members.”
LinkedIn is starting off by shifting its focus off of ‘Talks About’ hashtags for connectivity and plans to remove the option of turning on Creator Mode from profile settings next. The Follow button will remain, and the ‘About’ section will be placed on the top of profiles, as before.
LinkedIn stated last month that it no longer views hashtags
as a necessity in terms of highlighting the most relevant content shared across
its platform. As opposed to hashtags, LinkedIn now relies on topics and
keywords within posts to highlight relevant conversations.
Therefore, the company’s primary purpose with the changes it
is making to Creator Mode is to move away from hashtags as a connective and discovery
tool and streamline the “look and feel” of profiles.