It has been three years since Instagram launched its @shop account, where it has featured numerous small businesses. The company is now opening its first ever physical retail pop-up store in NYC, where it is showcasing some of the most popular home, beauty, and lifestyle products featured in its @shop listings. The shop will also feature other exclusive items.
The pop-up shops initiative is a part of Meta’s larger effort to promote eCommerce, and Instagram is a key app for this matter, with 70% of users turning to it for product discovery, and 87% of people claiming that influencers on the platform have inspired them to make a purchase or book a trip.
In-stream purchases have become a key focus element for Instagram, and the platform continues to bring newer additions such as ‘Shop’ tab, expanded shopping tags, improved AR product display options and more, while simultaneously building a creator ecosystem.
Physical pop-up stores combined with in-app shopping experience would build better association between in-app posts and physical products, while also promoting creators’ efforts.
Instagram’s new NYC retail pop-up store will be open this Friday and Saturday (5/20 and 5/21) at Chelsea Triangle. The featured products will also be available via the Instagram Shop tab in Editors’ picks.