Instagram to Open a Retail Pop-Up Store in NYC Featuring Products from its @Shop Listings - Visualistan -->

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It has been three years since Instagram launched its @shop account, where it has featured numerous small businesses. The company is now opening its first ever physical retail pop-up store in NYC, where it is showcasing some of the most popular home, beauty, and lifestyle products featured in its @shop listings. The shop will also feature other exclusive items.

 

The pop-up shops initiative is a part of Meta’s larger effort to promote eCommerce, and Instagram is a key app for this matter, with 70% of users turning to it for product discovery, and 87% of people claiming that influencers on the platform have inspired them to make a purchase or book a trip.

 

In-stream purchases have become a key focus element for Instagram, and the platform continues to bring newer additions such as ‘Shop’ tab, expanded shopping tags, improved AR product display options and more, while simultaneously building a creator ecosystem.

 

Physical pop-up stores combined with in-app shopping experience would build better association between in-app posts and physical products, while also promoting creators’ efforts.

 

Instagram’s new NYC retail pop-up store will be open this Friday and Saturday (5/20 and 5/21) at Chelsea Triangle. The featured products will also be available via the Instagram Shop tab in Editors’ picks.

Instagram to Open a Retail Pop-Up Store in NYC Featuring Products from its @Shop Listings



It has been three years since Instagram launched its @shop account, where it has featured numerous small businesses. The company is now opening its first ever physical retail pop-up store in NYC, where it is showcasing some of the most popular home, beauty, and lifestyle products featured in its @shop listings. The shop will also feature other exclusive items.

 

The pop-up shops initiative is a part of Meta’s larger effort to promote eCommerce, and Instagram is a key app for this matter, with 70% of users turning to it for product discovery, and 87% of people claiming that influencers on the platform have inspired them to make a purchase or book a trip.

 

In-stream purchases have become a key focus element for Instagram, and the platform continues to bring newer additions such as ‘Shop’ tab, expanded shopping tags, improved AR product display options and more, while simultaneously building a creator ecosystem.

 

Physical pop-up stores combined with in-app shopping experience would build better association between in-app posts and physical products, while also promoting creators’ efforts.

 

Instagram’s new NYC retail pop-up store will be open this Friday and Saturday (5/20 and 5/21) at Chelsea Triangle. The featured products will also be available via the Instagram Shop tab in Editors’ picks.

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