It has been three years since Instagram launched its @shop
account, where it has featured numerous small businesses. The company is now opening
its first ever physical retail pop-up store in NYC, where it is showcasing some
of the most popular home, beauty, and lifestyle products featured in its @shop
listings. The shop will also feature other exclusive items.
The pop-up shops initiative is a part of Meta’s larger effort to promote eCommerce, and Instagram is a key app for this matter, with 70% of users turning to it for product discovery, and 87% of people claiming that influencers on the platform have inspired them to make a purchase or book a trip.
In-stream purchases have become a key focus element
for Instagram, and the platform continues to bring newer additions such as
‘Shop’ tab, expanded shopping tags, improved AR product display options and
more, while simultaneously building a creator ecosystem.
Physical pop-up stores combined with in-app shopping experience
would build better association between in-app posts and physical products,
while also promoting creators’ efforts.
Instagram’s new NYC retail pop-up store will be open this
Friday and Saturday (5/20 and 5/21) at Chelsea Triangle. The featured
products will also be available via the Instagram
Shop tab in Editors’ picks.
