In order to maximize the eCommerce activity through the engagement and immediacy of the broadcast by retailers, the live-stream shopping feature has already been rolled out by several social media platforms including YouTube, Instagram, Facebook, Pinterest, and TikTok. Now, another social media giant Twitter has also made a leap and launched the initial test of live-stream shopping.
As the company has explained,
Now that Twitter and Walmart are expected to be seen together, we are unaware of how the response will be. Twitter is a family of 1.2 million followers with incredible results that are already providing benchmarks.
Twitter has previously launched a few eCommerce in-stream shopping tools including Shop tabs, Product, and Place Collections which both allowed some high-profile users to market their products on the app. Unfortunately, none of the tools was a catch on as it was expected to be which led the company to disband its eCommerce team back in 2017.