In order to maximize the eCommerce activity through the engagement and immediacy of the broadcast by retailers, the live-stream shopping feature has already been rolled out by several social media platforms including YouTube, Instagram, Facebook, Pinterest, and TikTok. Now, another social media giant Twitter has also made a leap and launched the initial test of live-stream shopping.
However, the variation of live-stream shopping launched by Twitter will have all the products displayed right below the video. However, the current shopping feature on the app allows the users to either visit the ‘Shop’ tab or will let the users tune into the live Tweet discussion happening related to the event.
As the company has explained,
“We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer, and social media superstar Jason Derulo for the first-ever shoppable live stream on Twitter. Starting at 7pm ET on Sunday, November 28, people can watch and shop from @Walmart (on iOS and desktop), where Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests, and much more.”Walmart has been seen being a keen adopter of the eCommerce initiatives being integrated by various social media platforms. Rightfully so, Walmart has already partnered with Snapchat and TikTok for a variety of in-stream shopping pushed released by them.
Now that Twitter and Walmart are expected to be seen together, we are unaware of how the response will be. Twitter is a family of 1.2 million followers with incredible results that are already providing benchmarks.
Twitter has previously launched a few eCommerce in-stream shopping tools including Shop tabs, Product, and Place Collections which both allowed some high-profile users to market their products on the app. Unfortunately, none of the tools was a catch on as it was expected to be which led the company to disband its eCommerce team back in 2017.