Twitter is
expanding its eCommerce approach, with the addition of options like product
listings and a newly released feature called Twitter Shops. This feature has
been designed to help users view all the products listed by a business via
Twitter.
Through Twitter Shops, brands will be able to handpick a
collection of up to 50 products to showcase to customers on Twitter. Similarly,
customers will be able to browse products from their favourite brands directly
on Twitter.
Twitter has previously tested a similar eCommerce feature called
Product and Place Collections, that allowed users to promote products in a dedicated
profile section. However, with Twitter Shops, businesses have more opportunities
and the ability to connect with interested buyers on Twitter in a more direct
manner.
With Twitter having set the goal of creating a 100 million
user base by the end of 2023, perhaps the addition of business tools can
facilitate the company in achieving its goal, by increasing engagement across the
platform.
Twitter has launched Twitter Shops to a limited number of
businesses and only users in the US can access the feature for now.
