Twitter is expanding its eCommerce approach, with the addition of options like product listings and a newly released feature called Twitter Shops. This feature has been designed to help users view all the products listed by a business via Twitter.
Through Twitter Shops, brands will be able to handpick a collection of up to 50 products to showcase to customers on Twitter. Similarly, customers will be able to browse products from their favourite brands directly on Twitter.
Twitter has previously tested a similar eCommerce feature called Product and Place Collections, that allowed users to promote products in a dedicated profile section. However, with Twitter Shops, businesses have more opportunities and the ability to connect with interested buyers on Twitter in a more direct manner.
With Twitter having set the goal of creating a 100 million user base by the end of 2023, perhaps the addition of business tools can facilitate the company in achieving its goal, by increasing engagement across the platform.
Twitter has launched Twitter Shops to a limited number of businesses and only users in the US can access the feature for now.