In celebration of Valentine’s Day, Instagram launched a special livestream shopping event, hosted by Instagram influencer Paige DeSorbo, who has 658k followers in the app. DeSorbo is also a host of weekly fashion streams on Amazon Live, which makes her an experienced personality to help maximize Instagram’s eCommerce push on Valentine’s Day.
Other known personalities that have joined DeSorbo in the livestream include Celebrity stylist and reality star Brad Goreski with 787k followers, Makeup artist Kelli Anne with 128k followers, Reality stars Uche Nwosu and Clinton Moxam with 247k and 409k followers, respectively.
The livestream would help boost Instagram’s live shopping tools and encourage more creators to engage in the app. In addition to this, the monetization options are helping Instagram become a better competitor to TikTok, that is also creating its own livestream shopping feature.
Another recent eCommerce addition to Instagram includes promotion of individual product collections from each of the platform’s featured influencers on the Shop tab.
Perhaps by introducing more advanced monetization tools, Instagram’s parent company Meta is planning to put increased pressure on its rival app TikTok, while improving its competition with other social apps as well.