To help businesses enhance their eCommerce practices on Google, the tech giant is introducing some new tools for brands, including a new ratings program called the Shopping Experience Scorecard Program and additional insights into key product trends.
The new shopping experience rating program has been designed to provide customers with insight into the performance of each brand, based on past activity. For instance, brands that receive high ratings based on good services would receive a ‘Trusted Store’ badge by Google, hence highlighting their potential to customers. The badge would appear next to the seller’s free product listings on the Shopping tab.
Google explained how the program would decide to offer badges to the sellers: the program will track different elements of service provided by the sellers, including shipping speed, shipping cost, return cost, and return window. Then, each element would be rated individually, ranging between “Excellent”, “Comparable”, or “Opportunity.”
Moreover, the performances of the brands will be monitored constantly, so as to provide accurate and updated insights to customers.
The new insight tools for brands include free listings conversion and product pricing insights. These would help ensure businesses that they are pricing their products in the most competitive way.
Via the free listing conversion tool, businesses can access a new display of total traffic, impressions and conversion rate for free product listings, hence getting a complete view of their Google product display performance.
As with the product pricing insights tool, merchants can see whether their products are priced competitively, so they can modify their pricing strategy accordingly.
Google is releasing its Shopping Experience Scorecard program to US-based sellers in the coming months and the local product insights to local retailers who manage a Business Profile in the US and Canada.