To help
businesses enhance their eCommerce practices on Google, the tech giant is
introducing some new tools for brands, including a new ratings program
called the Shopping Experience Scorecard Program and additional insights
into key product trends.
The new shopping experience rating program has been designed
to provide customers with insight into the performance of each brand, based on
past activity. For instance, brands that receive high ratings based on good
services would receive a ‘Trusted Store’ badge by Google, hence highlighting their
potential to customers. The badge would appear next to the seller’s free
product listings on the Shopping tab.
Google explained how the program would decide to offer
badges to the sellers: the program will track different elements of service
provided by the sellers, including shipping speed, shipping cost, return cost,
and return window. Then, each element would be rated individually, ranging between
“Excellent”, “Comparable”, or “Opportunity.”
Moreover, the performances of the brands will be monitored constantly, so as to provide accurate and updated insights to customers.
The new insight tools for brands include free listings
conversion and product pricing insights. These would help ensure businesses
that they are pricing their products in the most competitive way.
Via the free listing conversion tool, businesses can access a
new display of total traffic, impressions and conversion rate for free product
listings, hence getting a complete view of their Google product display
performance.
As with the product pricing insights tool, merchants can see
whether their products are priced competitively, so they can modify their
pricing strategy accordingly.
Google is releasing its Shopping Experience Scorecard
program to US-based sellers in the coming months and the local product insights
to local retailers who manage a Business Profile in the US and Canada.
