Facebook has been playing a very important role for small business owners ever since social media platforms have become a norm. And since Facebook is right at the top of the social media mountain, it has become critical for any small business to have their presence on it. More than anything else, to run, small business owners are dependent upon social media. There are millions of small business pages on Facebook, but now, Facebook has launched another service by the name of Facebook Shops, to revolutionise the way small businesses work on their platform.
But how exactly will Facebook Shops be useful? Majority of Facebook users are high-income owners, which means they'll be more likely to shop from Facebook, Whatsapp or Messenger since they are regular owners having a handsome salary. The percentage of these users is even higher than 70%. So even though there are so many users and competitors on Facebook, your chance to easily get major consumers is very high.
And by using the very same model on which every social media is based, the task of Facebook Shops is to link products with one another. Through Facebook Shops, these products can be viewed easily, like in any e-commerce website, and can be purchased directly using Facebook, Messenger or Whatsapp. The infographic below will help you grasp the technical aspects of Facebook Shops and learn how your business can benefit from it.
Infographic by: HeadwayCapital