E-Commerce Conversion Rate #infographic - Visualistan

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E-Commerce Conversion Rate

As far as the research has been able to deduce, the conversion range of the average e-Commerce rate is found to be around 2-3%. The conversion rate is not measured that simply. Countless variables are involved in this entire procedure to reach a definite conclusion. These variables have the ability to influence the conversion rate either in a brilliant way or otherwise. The conversion rate is greatly affected by the contribution of variables such as country, industry, device, traffic source, and product type.

An easy formula for the calculation of eCommerce conversion rates


eCommerce conversion rate = the total number of conversions/ total number of people who visited your site.

The division operation between the total number of conversions that took place in a certain time and the total visitors who ended up on your website in the said time gives you the eCommerce conversion rate.

Let's break it down into an example. Consider, a total of 6,000 people on your website were able to generate a total of 300 conversions. By putting this data into the formula, the calculated eCommerce conversion rate would be 5%. It entirely depends on you if you want to keep it broad or specific. This data represents sales conversion. Calculating the conversion rates through the segmentation of your traffic is an absolute win. Divide the traffic that reaches your site into several segments, for example, source and page. To make it further easier for you, following are the conversion rates from different parts of your website:

  • Conversion rate of your product page
  • Conversion rate of email marketing from the segment of the email subscription list. 
  • Conversion rate of your blog through the pure organic audience 
  • Conversion rate of your homepage 

The process of segmentation is pretty valuable because it provides you closure to your website's analytics in an organized way. It acknowledges you with the performance of your pages and the traffic that is reaching there through various sources. It might be possible that the organic traffic on your website becomes the cause of sales. Or, in other cases, it may quite be possible that it brings in only social media traffic. Hence, both cases help you to readjust your budget plans.

Important variables for measuring eCommerce conversion rate:


Country

The conversion rate varies from state to state depending on factors like cultural and heritage difference, hence affecting the process of online buying and selling.

Industry

The industry plays a huge in generating your conversion rate. For example, an online baby store has a conversion rate of 0.7%, while the arts industry has a maximum conversion rate of 4%. 

Device

If your visitor uses a desktop to access your website, your conversion rate will be comparatively higher than the other devices i.e., 3.9%.

Traffic Source

Traffic is undoubtedly a very considerable feature of any website, which is why its source holds a significant amount of importance as well. If the traffic source happens to be of email, it produces a maximum conversion rate i.e., 5.4%.

Product

Your conversion rate will only increase if the product you are selling is appealing to the eyes of the visitors.

As mentioned at the beginning of the article, the average conversion rate is construed to be around 2-3%. But you must always make sure to consider all the variables before calculating the conversion rate for your website in the long run.

E-Commerce Conversion Rate


Infographic by: Endertech.com


Share This Infographic On Your Site

E-Commerce Conversion Rate #infographic

E-Commerce Conversion Rate

As far as the research has been able to deduce, the conversion range of the average e-Commerce rate is found to be around 2-3%. The conversion rate is not measured that simply. Countless variables are involved in this entire procedure to reach a definite conclusion. These variables have the ability to influence the conversion rate either in a brilliant way or otherwise. The conversion rate is greatly affected by the contribution of variables such as country, industry, device, traffic source, and product type.

An easy formula for the calculation of eCommerce conversion rates


eCommerce conversion rate = the total number of conversions/ total number of people who visited your site.

The division operation between the total number of conversions that took place in a certain time and the total visitors who ended up on your website in the said time gives you the eCommerce conversion rate.

Let's break it down into an example. Consider, a total of 6,000 people on your website were able to generate a total of 300 conversions. By putting this data into the formula, the calculated eCommerce conversion rate would be 5%. It entirely depends on you if you want to keep it broad or specific. This data represents sales conversion. Calculating the conversion rates through the segmentation of your traffic is an absolute win. Divide the traffic that reaches your site into several segments, for example, source and page. To make it further easier for you, following are the conversion rates from different parts of your website:

  • Conversion rate of your product page
  • Conversion rate of email marketing from the segment of the email subscription list. 
  • Conversion rate of your blog through the pure organic audience 
  • Conversion rate of your homepage 

The process of segmentation is pretty valuable because it provides you closure to your website's analytics in an organized way. It acknowledges you with the performance of your pages and the traffic that is reaching there through various sources. It might be possible that the organic traffic on your website becomes the cause of sales. Or, in other cases, it may quite be possible that it brings in only social media traffic. Hence, both cases help you to readjust your budget plans.

Important variables for measuring eCommerce conversion rate:


Country

The conversion rate varies from state to state depending on factors like cultural and heritage difference, hence affecting the process of online buying and selling.

Industry

The industry plays a huge in generating your conversion rate. For example, an online baby store has a conversion rate of 0.7%, while the arts industry has a maximum conversion rate of 4%. 

Device

If your visitor uses a desktop to access your website, your conversion rate will be comparatively higher than the other devices i.e., 3.9%.

Traffic Source

Traffic is undoubtedly a very considerable feature of any website, which is why its source holds a significant amount of importance as well. If the traffic source happens to be of email, it produces a maximum conversion rate i.e., 5.4%.

Product

Your conversion rate will only increase if the product you are selling is appealing to the eyes of the visitors.

As mentioned at the beginning of the article, the average conversion rate is construed to be around 2-3%. But you must always make sure to consider all the variables before calculating the conversion rate for your website in the long run.

E-Commerce Conversion Rate


Infographic by: Endertech.com


Share This Infographic On Your Site

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