Amazon is the king of the e-commerce world, hosting hundreds of categories of products and services. The products put up on Amazon are viewed by people all over the world, so it's like the ultimate global marketplace. Not just for brands but it is also good for creative individuals who want to take a step into the creative industries but are afraid to do so. One good example is of writers who are new to writing and want to sell their ebooks on Amazon.
But regardless of the category and whoever you are, reviews and feedback are important for companies and prospective individuals. One factor to worry about is that on Amazon, not many people are giving reviews. You can expect around only 1-2% reviews for every 100 sales that you achieve on your product or service. This is just the average figure though so it can go both high and low, depending upon the product and the way you market it.
Also with so many competitors around, many people fake reviews by 'buying' them. These reviews are either made by bots or via fake ids. Amazon has recently made an algorithm to omit chances of any fake reviews coming in. These fake reviews cannot only set a bad reputation for your products but they can also land you in trouble in the long run. Imagine earning a bad reputation and mark for the rest of your life. So, don't fall for this illegal shortcut! There are many ways with which you can get genuine reviews on Amazon.
First things first, you need to make sure that your product is awesome and people would actually love it. Set up invitations or call-to-action inviting your customers to review the products. Buttons like "Give a Review" or a few steps on how to leave a review can help your customers in giving feedback. The steps shouldn't be too long and complicated so as to create a hassle. Remember that many people might not be as accustomed to technology as you are, so making things clear should be important.
Outside of Amazon, you can create and share links while inviting to your products on Facebook and other forms of social media. You can also set up e-mails, as e-mails are still in fashion for digital marketing. Another way of going about with e-mails is to ask for the customers' emails in return for a special discount. It's a win-win situation this way, as your customers can avail discounts and you can e-mail them more special offers, services and newsletters to develop good customer relationships and make your business grow.
To learn more on how to get some amazing product reviews on Amazon, check out these methods by Landing Cube. Trustworthy reviews can instantly result in more sales of your products. Based on the calculated average of your reviews, you can gain a long chain of loyal customers. Have a look at the infographic below to catch up with some statistics that show the importance of product reviews.
Infographic by: LandingCube