To further expand its avatar feature, Meta is launching a new avatar fashion store that features a variety of collections from big fashion houses like Balenciaga, Prada and Thom Browne. Meta plans to launch the store across Facebook, Instagram and Messenger.
In addition to this, Meta has plans of allowing digital creators and brands to design their own fashion items for the store and sell them, which ultimately makes this initiative a monetization tool as well.
Meta has recently developed other ways of promoting its avatar feature, including adding an avatar reactions option on Instagram and launching improved 3D avatars for use across both Facebook and Instagram, in various ways. The tech giant is also in the process of creating new photo-realistic avatars to create more true-to-life depiction of the characters that people can use for professional engagements.
The addition of a fashion element would further enhance self-expression through the avatars. However, it is interesting to note that Meta’s initiative is not really an original idea, since gaming companies like Roblox and Fortnite have similar platforms where users can purchase or acquire clothing upgrades for their gaming characters. The fashion items on these platforms, too, are from renowned brands like Gucci, GAP, and Tommy Hilfiger.
Meta’s strategy of providing a virtual space of self-expression could be a foundational step towards the Metaverse evolution, as the company is determining the future of social engagement in the virtual world.