The newest NFT display options that Instagram has been working on since June last year are finally being released, but only to selected creators in the US for now. Parent company Meta is also planning to bring NFT display options to Facebook and augmented reality NFTs for Instagram Stories.
Initially, the process will include integrations for Ethereum and Polygon, while Instagram plans to add additional support for Flow and Solana soon, as well.
For the verification of NFT ownership, NFT owners will be able to link their Rainbow, Trust Wallet and MetaMask accounts to their profiles.
A separate tab for NFTs will be added to accounts that share NFT content, represented with a tick in a hexagon, indicating verified NFTs. Creators will be able to share their NFTs on the main Feed, Stories, as well as in DMs in the app. The hexagon tick mark will also be attached with NFT images that creators share within the main Feed.
Moreover, Instagram plans to expand its NFT process by introducing NFT bidding, as well as stamping digital goods across its platform as NFTs, such as the digital avatars.
While there is adequate potential of NFTs, some disinterest among people has also been noticed in relation to NFT trading after its popularity peaked. Nevertheless, Meta views it as a valuable opportunity, whether with the intent of broader adoption of NFTs or latching onto their initial hype phase before they die out.