Google’s AI technology is making the online shopping
experience even better, with the use of a virtual try-on feature that shows
users how a clothing item looks on different body types. The integration comes
after Google found through a survey that 59% of online shoppers experienced disappointment
with their clothing purchase because they expected the apparel to look
different on their bodies, while 42% believed that they weren’t represented by
online clothing models.
In addition to various body types that range from XXS to 4XL,
the models in the try-on feature will also have differences in skin tones,
ethnicities, and even hair types. This will help give users a more detailed and
accurate idea of how the look of a clothing item could vary depending on
different appearances, thus also helping them visualize a product for themselves
or a loved one before buying it.








