Google’s AI technology is making the online shopping experience even better, with the use of a virtual try-on feature that shows users how a clothing item looks on different body types. The integration comes after Google found through a survey that 59% of online shoppers experienced disappointment with their clothing purchase because they expected the apparel to look different on their bodies, while 42% believed that they weren’t represented by online clothing models.
In addition to various body types that range from XXS to 4XL, the models in the try-on feature will also have differences in skin tones, ethnicities, and even hair types. This will help give users a more detailed and accurate idea of how the look of a clothing item could vary depending on different appearances, thus also helping them visualize a product for themselves or a loved one before buying it.
Being part of the AI functionality, the models themselves aren’t generated through AI, but the AI only shows how a piece of clothing would fit on them.
For now, only women’s tops from select brands including H&M, Anthropologie, Everlane, and Loft, are available for this AI try-on functionality. Google plans to add other apparel including men’s tops to the feature later this year.
In addition to that, Google is bringing new filters to Google Shopping to help shoppers have more control over the products they search for, specifically in terms of color, style, and patterns. For instance, you could use the filters to find cheaper alternatives or different patterns similar to a product you like. This feature, too, is limited to tops for now and may be later expanded into other types of clothes.
Google’s new AI-powered try-on tool is currently available to users in the US only.