Snapchat Updates AR Try-On Tools with New Feature ‘ComplexCon’ - Visualistan -->

    Social Items

 


Snapchat’s AR Try-On tools have been updated with a new option called ComplexCon, using which, people can now virtually try on branded clothes including t-shirts and hoodies in the app and check out their look without having to visit shops.

 

 

Visually, however, the digital overlays do not appear perfect in their alignment according to the user’s proportions. Nonetheless, Snapchat is likely going to improve its body-mapping technology, which it has been constantly updating ever since its release.

 

The ComplexCon is similar to Snapchat’s existing AR feature that allows trying on other products like make-up, glasses, jewelry, shoes, purses, etc., which Snapchat had primarily launched for ad campaigns. Moreover, the company had also collaborated with Prada and Farfetch to offer a range of try-on upper body clothing.

 


In addition to this, Snapchat’s digital sizing company FitAnalytics offers tools to help facilitate more accurate product matches, while simultaneously collecting data on customer preferences.

 

With Snapchat’s rising efforts towards AR technology, the company is leading the next stage of eCommerce, with other social platforms following closely behind, like Facebook and Apple.

 

The significant shift in online shopping ever since the Covid pandemic has been particularly observed within the community of younger customers. AR Try-On tools in combination with exclusive merchandise and live-stream shopping are making the online shopping trends easier to follow.

Snapchat Updates AR Try-On Tools with New Feature ‘ComplexCon’

 


Snapchat’s AR Try-On tools have been updated with a new option called ComplexCon, using which, people can now virtually try on branded clothes including t-shirts and hoodies in the app and check out their look without having to visit shops.

 

 

Visually, however, the digital overlays do not appear perfect in their alignment according to the user’s proportions. Nonetheless, Snapchat is likely going to improve its body-mapping technology, which it has been constantly updating ever since its release.

 

The ComplexCon is similar to Snapchat’s existing AR feature that allows trying on other products like make-up, glasses, jewelry, shoes, purses, etc., which Snapchat had primarily launched for ad campaigns. Moreover, the company had also collaborated with Prada and Farfetch to offer a range of try-on upper body clothing.

 


In addition to this, Snapchat’s digital sizing company FitAnalytics offers tools to help facilitate more accurate product matches, while simultaneously collecting data on customer preferences.

 

With Snapchat’s rising efforts towards AR technology, the company is leading the next stage of eCommerce, with other social platforms following closely behind, like Facebook and Apple.

 

The significant shift in online shopping ever since the Covid pandemic has been particularly observed within the community of younger customers. AR Try-On tools in combination with exclusive merchandise and live-stream shopping are making the online shopping trends easier to follow.

Related Post

Disqus Codes
  • To write a bold letter please use <strong></strong> or <b></b>
  • To write a italic letter please use <em></em> or <i></i>
  • To write a underline letter please use <u></u>
  • To write a strikethrought letter please use <strike></strike>
  • To write HTML code, please use <code></code> or <pre></pre> or <pre><code></code></pre>
    And use parse tool below to easy get the style.
Show Parser Box

strong em u strike
pre code pre code spoiler
embed

Subscribe Our Newsletter

Notifications

Disqus Logo