Social commerce is increasingly becoming popular, thanks to the features added on Facebook, Instagram, TikTok, and Snapchat that has made buying very convenient for the social media users. And with over 2.65 billion social media users, there is a lot of room for social commerce to leverage.
Interestingly, a recent study by BizrateInsights show that young social media users – between the age of 18 and 34 are major advocates of social commerce with nearly half of the surveyed participants admitting to using the service in recent times.
The feature is especially popular on Instagram and Snapchat where users can easily click on the “Shop” button to make their desired purchases. Additionally, the social media influencers are also increasing revenue by not only promoting products/services on their accounts but also enabling the followers to manage their purchases and “Check out” directly from their page.
infographic by: www.statista.com