Social commerce basically is a mix of social media and e-commerce which initially gained popularity in China however, is now spread widely in other Asian countries as well. A report by Bain & Co. reveals that various Asian countries have already recorded a great amount of e-commerce gross merchandise.
Social commerce can be in a variety of forms that include, social media platforms that target potential consumers who rely on online purchasing as well as for small businesses that only have online social media platforms as a source to sell their products.
As the infographics shows, Indonesia had the largest share of GMV in 2020 i.e., 45 percent that was boomed by the traditional e-commerce and social e-commerce. Followed by Thailand and Vietnam with both having a 22 percent share individually.
Infographic by: Statista.com