To help spread awareness about social causes, Instagram has released a new pop-up feature on the hashtag search pages. The pop-ups would appear when you search for certain hashtags related to social causes; prompting you with options of sharing the hashtag page with your followers, or creating your own fundraiser for the cause.
This is a helpful way of reminding people to contribute to
social causes, as a direct prompt can likely encourage users to take some action.
Moreover, the reason why Instagram has added the option to the hashtag search
pages specifically is because users often refer to hashtags to search for
trending events, including social causes.
Through this update, Instagram has taken users’ requests into
consideration about providing more direct ways of supporting charities. The social
company decided to partner with several organizations on the initiative to amplify
relevant movements.











