Instagram recently announced that it will be rolling out a new feature for personal fundraisers that is currently being tested. The feature will help users to link directly to a fundraiser from their profile page.
Instagram is running a test for this new option on Android initially, in the U.S., U.K., and Ireland and will test it for iOS shortly after.
Fundraisers will be required to meet the existing guidelines and rules before they start a new cause or support an already existing one. The rules include a set of categories of supported fundraising and explain the criteria for the approval of fundraisers. The list of rules is the same as for fundraisers on Facebook.
To use the new fundraising feature, users will find the “add fundraiser” option when they tap “edit profile”. They will then tap “raise money” where they will be required to choose a photo, select the relevant fundraiser category, and add further details regarding the background story of their fundraising and encourage donations. Once approved, the fundraising will continue for 30 days. Fundraisers will also be given the option to extend the duration of their fundraising if they wish to.
Moreover, the donations made will be powered by Facebook Pay. Facebook Pay powers Instagram’s new shopping-related features as well.
Instagram also aims to expand this new feature in the near future to enable users to share their fundraiser in their feed and stories.
Earlier also, Instagram had promoted charities and donations by introducing Donation Stickers for IG Stories and a feature for Live Donation for live streams.
While the fees for nonprofits is covered by Instagram itself, it will, however, charge fees for personal fundraisers based on the country where the fundraiser’s creator is located.
The activity of fundraising has become quite popular on social media platforms such as Facebook. Recently, more than $100 million have been raised for COVID-related causes and other initiatives since the beginning of this year. With this new fundraiser feature of Instagram, fundraisers are likely to find it more convenient to raise donations online.