TikTok created a new Creator Fund the previous month in order to support its content creators belonging to different backgrounds regardless of their fame. The main purpose of the TikTok creator fund is to support its creators in fighting the criticism of the U.S government. TikTok announced the first recipients that will be provided with the funding. These recipients include a photographer, a healthcare professional, a chef, a cosplayer and a beauty influencer. Altogether, 19 TikTok stars are going to be provided the funding to keep their work continued and stick to the platform.
TikTok will evolve drastically in the near future, challenging other giant platforms like Twitter, Snapchat, etc. Creator fund is a great strategy to be stable in the long run. While Facebook and YouTube are providing better revenue deals, will TikTok be able to continue funding its stars all alone?
TikTok currently values around $30 billion and needs to work on several things as it has a number of competitors, which can become extremely challenging at times.