To help spread awareness about social causes, Instagram has released a new pop-up feature on the hashtag search pages. The pop-ups would appear when you search for certain hashtags related to social causes; prompting you with options of sharing the hashtag page with your followers, or creating your own fundraiser for the cause.
This is a helpful way of reminding people to contribute to social causes, as a direct prompt can likely encourage users to take some action. Moreover, the reason why Instagram has added the option to the hashtag search pages specifically is because users often refer to hashtags to search for trending events, including social causes.
Through this update, Instagram has taken users’ requests into consideration about providing more direct ways of supporting charities. The social company decided to partner with several organizations on the initiative to amplify relevant movements.
According to Instagram, the pop-ups will be linked with specific hashtags only; the ones that are associated with popular and long-standing movements like #BlackLivesMatter, #womensrights and #climatecrisis.
The feature could not only promote awareness regarding social movements, but also bring users’ focus to Instagram’s existing fundraising feature. This would eventually benefit Instagram’s larger eCommerce push, as the funding tools would help users get more accustomed to transferring funds in the app.
Contrary to the addition of pop-ups not seeming that big, they could actually have a significant impact in terms of awareness and donations towards social causes happening around the world.