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Planning Perfect E-mail Blasts

Sending emails seems like a piece of cake. After all, all you have to do is compose and click, but wait...There is another crucial factor - time. For your email campaign to really work and perform up to the mark, setting a timeline and scheduling emails is key.

Planning Perfect E-mail Blasts

Image: Email History
Email is one of the oldest computer technologies and it is still used daily all over the world. In fact, it's been around since 1965 which is almost 50 years ago. From a small private system used only in M.I.T. to the system most of us use on a daily basis, this infographic will show you how email became an indispensable tool in today's tech world.

Email History #infographic

Image: Email Marketing; Crafting the perfect Email
Email Marketing is still one of the biggest lead generators when it comes to marketing; It just doesn't have the appeal that social media marketing has. Though, it is one of the most effective way at delivering information to a customer. This infographic will take you through various tips and techniques to make sure your Email Marketing campaign is run as smoothly as possible.

Email Marketing; Crafting the perfect Email #infographic

Image: How To Write Subject Lines that Drive Open Rates
In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for your open rates

How To Write Subject Lines that Drive Open Rates #infographic

Image: Email Marketing Knocks Out Social Media in 5 Rounds
We know that communicating with your customers isn't as easy as it looks and picking the right platform is even harder. To help you make the best decision, here are the pros and cons of both email and social media marketing.

Email Marketing Knocks Out Social Media in 5 Rounds #infographic

Image: Email Authentication Made So Simple Even Your Grandma Could Understand It!
Emails are vulnerable to being forged. It's a fact. Email authentication is a way for email providers to ensure emails are from the person they say they are from. This helps to reduce our vulnerability to being hacked and receiving SPAM. Email authentication can be quite a dry and complex subject but worry no more... This infographic aims to make email authentication so simple even your grandma could understand it. On top of this, the infographic has a ton of interesting and useful stats like 44% of email recipients made at least one purchase in 2012 based on a promotional email. 156 million phishing emails are sent every day and 16 million make it through filters. And, can you believe that 84% of all email is SPAM (I'm sure you can!!). We hope you enjoy this infographic, please let us know what you think and share it with your friends.

Email Authentication Made So Simple Even Your Grandma Could Understand It! #infographic

Image: Best Practices for Marketing Your Next Event Online
Getting people to attend your event isn’t just about making the eventitself fantastic, you have to market it the right way as well. This infographic steps you through best practices for how to market your event online, from email marketing, to social amplification, to search engine optimization.

Best Practices for Marketing Your Next Event Online #infographic

Image: The Transactional Email Every Ecommerce Store Should Be Optimizing
Ecommerce business owners should know that email marketing is a very important step for both reaching and interacting with their customers. Many ecommerce businesses that are actively involved in email marketing often overlook the importance of optimizing their transactional emails. Every single email is an opportunity for business owners to strengthen their brand, interact with customers and most importantly increase company profits. Most ecommerce business owners think that email marketing only revolves around newsletters to customers and potential customers. This could not be farther from the truth and could be costing business owners missed business opportunities and revenue within your email marketing campaign.

Easy SMTP has put together a very useful and informative infographic that covers both the importance and the steps to properly optimizing your transactional emails correctly. Follow the steps in the infographic below to ensure your transactional emails are properly optimized for you customers and so that you are making the most out of your email marketing.

The Transactional Email Every Ecommerce Store Should Be Optimizing #infographic

Image: The Anatomy of an Optimal Marketing Email
Did you know 66% of all consumers over the age of 15 made a purchase because of an email? So, how can you use email marketing to your advantage? Well, first you need to learn how to create an email that is optimal for marketing. In order to teach you how to do it, quicksprout has created an infographic that breaks down the steps you need to take to optimize your emails for conversion.

The Anatomy of an Optimal Marketing Email #infographic

Image: How to Write Better Emails
Nowadays, many of us use email as our primary form of communication — especially when you’re a webmaster and conduct your business online. Email is an ideal form of communication: it cuts down on meetings, saves paper, and creates a record of every conversation. When you’re trying to cut down on business or work email, you may be dismayed to find that most of them are actually necessary, or at least better than the alternative. Check out tips below on how to manage your email more efficiently, and you’ll be shocked at how much time you can save.

How to Write Better Emails #infographic

Image: Dos and Don’ts of Email Delivery
There's more to email delivery than you might imagine. The content you share, the way your readers interact with your emails, and even how you grow your email list can have an effect on where your email gets delivered. Before you hit sent on your next email, follow these tips to help get your email delivered to the inbox.

Dos and Don’ts of Email Delivery #infographic

Image: How to Email the Right Way
Tired of the co-worker who sends monster emails? The sales people who have huge image files in their signature? Or the Nigerian Businessman who can never seem to nail down basic grammar and vocabulary? Next time just send them a little help with this infographic.

How to Email the Right Way #infographic

Image: Improve Your Email Campaigns By Removing Zombies
An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn't for a period of time. Sending messages to an email zombie puts your organization's IP address at risk of being blacklisted, preventing you from deploying any emails at all.

Improve Your Email Campaigns By Removing Zombies #infographic

Image: This Time It's Personal #infographic
Direct mail campaigns work. They really do. But in order to give them the best shot at doing what you need them to do, you have to get them right, and personalisation is the simplest, most effective way of getting your direct mail shot noticed.

Right name, right address, right job title… It may not seem like much, but to someone it is everything, and without this additional personalisation, your mail shot will find a new home, in the bin. Want to know how much more effective a direct mail campaign is when it is personalised? Here it is: traffic generation increased by five times. Lead generation more than doubles. And direct orders are over four times more likely.

Tailoring your direct mail campaign to the right person is essential if you want to reap the rewards of sending it out in the first place. And getting personal with your potential new customers? It’s how business gets done. For more information, check out this cool infographic from Baker Goodchild.

This Time It's Personal #infographic

Image: Mobile Email Best Practices #infographic
If you’re a marketer, you’re probably well aware that a lot of emails are being opened on smartphones these days. What you might not realize is that 80% of emails that aren't mobile optimize dare simply deleted! Even worse, 30% will unsubscribe after only one message that doesn't read well.

Mobile Email Best Practices #infographic

Image: 5 Ways To Get Your Email Opened First #infographic
Email can be the most powerful, profitable, and inexpensive marketing tool out there, but the problem is that all of your competitors know this too. A lot of subscribers get massive amounts of emails a day, and a lot of them can be from your competitors, or even get sent to spam. The goal is to get your emails opened right from the moment the subscribers sees it, and there are five steps to get that done.

5 Ways To Get Your Email Opened First #infographic

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