Direct mail campaigns work. They really do. But in order to give them the best shot at doing what you need them to do, you have to get them right, and personalisation is the simplest, most effective way of getting your direct mail shot noticed.
Right name, right address, right job title… It may not seem like much, but to someone it is everything, and without this additional personalisation, your mail shot will find a new home, in the bin. Want to know how much more effective a direct mail campaign is when it is personalised? Here it is: traffic generation increased by five times. Lead generation more than doubles. And direct orders are over four times more likely.
Tailoring your direct mail campaign to the right person is essential if you want to reap the rewards of sending it out in the first place. And getting personal with your potential new customers? It’s how business gets done. For more information, check out this cool infographic from Baker Goodchild.
Infographic by: bakergoodchild