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Why Millenials Love Texting

Whatever goal you have in mind for your business, be it lead generation, becoming an employer of the year, or building brand trust, you should always be aware of who your audience is. Based on that knowledge, you then have to decide how to reach them.

Will it be emailing, texting, or messaging apps? Some parameters that will help you in your decision making are your audience’s education, financial situation, what hobbies they have, and, most importantly, what is their gender and age.

Why Millenials Love Texting #infographic

Drunk Driving Statistics

In the U.S., we have made significant strides in reducing the incidents of drunk driving over the last 30 years. Groups like Mothers Against Drunk Driving (MADD) have led the charge in trying to help educate and curb dangerous driving habits, leading to a 50% reduction in deaths since 1980.

In 2017 alone, nearly 11,000 people died in drunk-driving car accidents including more than 200 children under age 14. To help stop drunk driving, we must continue to draw attention to its deadly effects and uplift organizations working within our communities to stop it once and for all.

Drunk Driving Statistics #infographic

How Much To Spend On Your Kid’s Birthday Party?

One thing’s for sure—your kids mean the whole world to you. But does that mean you should spend literally the same worth on their birthday parties? From the simplest cake-smash rituals to Kylie Jenner’s amusement park–themed birthday party for Stormi, how much are you willing to spend on your child’s birthday party?

A better question would be, how much should you be spending? A birthday party is a fantastic way to celebrate another milestone for your child. However, while it is your right to celebrate the way you want to, it’s still best to be mindful about your spending. There are tons of articles about how to plan a birthday party on a budget, but only a few actually discuss specifics like what the average cost will be.

How Much To Spend On Your Kid’s Birthday Party? #infographic

Are Snacks The Key To Office Success?

The work environment has changed a lot over the past couple of decades. Each setup over the past 70 years had its own pros and cons. In the 50’s offices had the Bullpen, which featured a large open area which ensured productivity because everyone was visible, the 70’s had the cubicle which boosted privacy, making formal attire less worn.

But the next few decades reduced the size of the cubicle by up to 50%. But today, employees are looking for workplaces that value the work/life balance, and support their health and wellbeing, and offer flexibility and perks.

Productivity is affected by many things in a worker’s life, and health is something that affects it very much. Poor health in an employee can lead to almost 3 times as likely to experience high stress and more than 2 times as likely to be disengaged from their work. A simple solution to stress among workers is having a relaxed environment, breaks, and even just free food can improve health and the lives of office workers.

Find out more simple things that can be done to help improve the office experience altogether and how the office as a whole is changing quickly and how to keep up with it here.

Are Snacks The Key To Office Success? #infographic

Can A Sense Of Purpose Help You Live Longer?

Living longer is a goal humanity has been striving for for many years and science shows that having a goal at all and having a sense of purpose, people had a 15% lower risk of an early death compared with those who said they felt aimless and had no goals. Stress also can be a huge detriment and life and people are stressed about their future, money, and work.

Stress and trauma in the long term can lead to decreased ability in many things. A good way of relieving stress from negative thoughts is to reframe negative thoughts or experiences from something that is bad to another hurdle to jump in the challenge of life.

Just like how relieving stress is good for you and your body, a study by the University of Michigan showed that seniors that reported low levels of purposefulness were 2.4 times more likely to pass away over the next few years. The conclusion? A purposeful life can lead to a longer and better life.

Find out how to build a purpose in life that you can enjoy with you and your family for years to come here.

Can A Sense Of Purpose Help You Live Longer? #infographic

Branding Through Time

Branding is an industry which changes and grows at break-neck speed. Because of this, PR experts are often looking to the future in an attempt to predict what’s in store next. We decided that to really get an understanding of where branding is going, we needed to take a look at where it’s been.

As a result, we gathered this research which details the entire history of branding, from Stone Age markings to corporate twitter take-downs, to see what branding has evolved into since its inception. Using this information, PR pros might have a clearer understanding of brand marketing’s trajectory and how branding will best be used in the future.

Branding Through Time #infographic

Digital Marketing Trends of 2019

Some people think that digital marketing is only the online ads they see while browsing social media and that couldn’t be farther from the truth! Digital Marketing is evolving every day and changing the shape of marketing for the future.

In this infographic, digital marketing trends of 2019 are broken down into major key areas. You will learn what digital marketing is, common channels it is utilized through, the benefits of digital marketing, and other helpful digital marketing tips.

Digital Marketing Trends of 2019 #infographic

Are You Falling for These Local Citation Myths?

There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality.

A citation, as you know, is any mention of any business offline and online. While we all love when a citation includes the address, phone number and website link alongside the business name, this isn’t always the case.

Inaccurate local citations damage both consumer trust and the trust search engines have in a business. This bad data is causing consumers to get lost, call bad numbers and ultimately choose the competition – you know, the competitor that actually has their local business data listed correctly on the web.

Are You Falling for These Local Citation Myths? #infographic

Why and How Should You Invest in Digital Marketing in Canada?

In 2018, for the first time in the Canadian advertising market, the digital ad spending has surpassed traditional one. The constant betterment in the performance of banner and video ads is considered the primary reason why marketers are diverting dollars from TV. “In 2019, spending on digital ad formats are predicted to reach CA$8.80 billion, making the total ad spending of 53.5%.”

According to the reports of E marketer, mobile ad spending will increase by 33.7% and the budget for video promotion will grow 23.3% this year. These are some of the strongest reasons why you, as a Canadian business owner need to start thinking seriously on investing in digital promotions. Check out these interesting stats and plan how you should promote your business digitally.

Why and How Should You Invest in Digital Marketing in Canada? #infographic

12 Video Marketing Statistics That’ll Make You Invest in Video

Video has become the most useful form of media, as it can engage customers at every point of their lifecycle. Though a lot of our users can attest to seeing improved traffic and leads brought in by using ai-generated video, video is still not commonplace. After doing research, we found some interesting statistics that will, hopefully, convince more people to start investing in video.

12 Video Marketing Statistics That’ll Make You Invest in Video #infographic

20 New Graphics on Google's Valuation of Links

Twenty-two years ago, the founders of Google invented Page Rank, and forever changed the web. A few things that made Page Rank dramatically different from existing ranking algorithms:
  • Links on the web count as votes. Initially, all votes are equal. 
  • Pages which receive more votes become more important (and rank higher.) 
  • More important pages cast more important votes.
Let’s begin with a foundational principle. This concept formed the basis of Google’s original Page Rank patent, and quickly help vault it to the most popular search engine in the world. Page Rank can become incredibly complex very quickly—but to oversimplify—the more votes (links) a page has pointed to it, the more Page Rank (and other possible link-based signals) it accumulates. The more votes it accumulates, the more it can pass on to other pages through outbound links.

20 New Graphics on Google's Valuation of Links #infographic

How to Increase Online Store Sales with Product Reviews

No matter what marketing techniques you are using to boost your services or product, but when customers visit your store, they always check for your online reviews. These reviews help to build the trust of customers. So, the biggest challenge faced by businesses is to make people trust in their store or product.

E-commerce product reviews are an essential aspect to boost the sales of your online store. You need to find a way to reach your customers and understand their requirements, what they need. But, how they can agree to write a review for your product? This can easily happen if you provide the best services to your customers.

Deliver the product or services and best deals that meet the customer’s expectancies. This can be accomplished by encouraging them to share their personal experience if customers are satisfied with your product.

How to Increase Online Store Sales with Product Reviews #infographic

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