20 New Graphics on Google's Valuation of Links #infographic

Published by Mehak Zaman Sunday, August 25, 2019

Twenty-two years ago, the founders of Google invented Page Rank, and forever changed the web. A few things that made Page Rank dramatically different from existing ranking algorithms:

• Links on the web count as votes. Initially, all votes are equal. 
• Pages which receive more votes become more important (and rank higher.) 
• More important pages cast more important votes.

Let’s begin with a foundational principle. This concept formed the basis of Google’s original Page Rank patent, and quickly help vault it to the most popular search engine in the world. Page Rank can become incredibly complex very quickly—but to oversimplify—the more votes (links) a page has pointed to it, the more Page Rank (and other possible link-based signals) it accumulates. The more votes it accumulates, the more it can pass on to other pages through outbound links.

infographic by: moz.com

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