Road signs are a crucial part of any driver’s knowledge, but have you ever come across a sign that tells you to fasten safety belts and remove dentures? No, neither have we. However, if you go to South Africa you might come across this road sign. Or how about the Canadian road sign to tell you to beware of the moose? All over the world there are a range of weird road signs.
We all need to have great ideas. The demand and the pressure have never been greater, both in our personal lives and at work. Ideas help to make the world go round. But how can we make them happen? Where do great ideas actually come from? And how can we consistently have more of them? It’s all about breaking out of conventional thinking. Committing time, space and energy to new habits and practices, and forgetting the concept that great ideas will just strike, like eureka moments. We need to train our minds to produce new ideas naturally. From changing your perspective and embracing constraints to connecting the dots and letting your silly side break free, there are lots of effective ways to make your ideas happen. Help those ideas take off by exploring some of these tried and tested methods. Here are 10 great examples for you to consider.
I’d like you to take a moment and think about the last time you went an entire day without using the internet. Takes a long time, right? In a world where our jobs and a massive portion of the economy itself is dependent on bits of information traveling back and forth over the globe, it’s preposterous to imagine shutting yourself off from the internet for an entire day. But it wasn’t always this way. Businesses weren’t always coming at you with ads asking you to install the newest version of their app, or offering you discount coupons or special offers.
Before you know it, millennials will make up most of your customer base. This new generation of consumers bring with them a whole new set of challenges for brands and businesses. How do millennials expect to engage with the brands they are buying from? What do millennials expect from customer service? What channels do millennials want to use to contact customer support? The conventional idea of what buyers expect from customer service has flipped on its head.
Backend, frontend... where to start? Looking for tech talent, without the tech expertise yourself, can be a daunting process. Fortunately, there are a few ways you can find the best person for the job without having to take up evening coding classes.
Commencement speeches are an academic tradition nearly as old as academia itself. Men and women who have made their mark on the world impart their advice to a class of bright-eyed graduating students. Speakers span a diverse range of backgrounds and professions. From politicians like Winston Churchill to the venerable Mother Theresa and celebrities like Kanye West, countless words of wisdoms have been shared across thousands of speeches. In spite of the variety of commencement speakers… here’s something mind-blowing:
Nowadays, customer service skills are a key element in any serious business. Competition is great in almost every industry. It’s important to find some way to keep ahead of competitors and occupy a high position in a specific industry.
Great marketing requires a lot more than great ideas. The best strategy in the world won’t amount to much if marketers aren’t able to bring their concepts to life.
Infobesity or infoxication refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.
A successful sales strategy centres on understanding your potential customers with personas, market research, one-on-one connections on social media, and more. Another important way to understand your customer base is by researching what makes each generation unique. While every business has a grasp of their specific audience, understanding broad generational differences will help your sales team.
Gamification involves making mundane tasks, like filling out expense reports, more like playing a game. Frequent flyer programs are a common example of gamification programs designed to improve customer loyalty. But customer programs aren’t the only way that businesses are using gamification. They are using it to make their own workers happier and more productive. Companies as diverse as Pep Boys, Google, and Bluewolf are taking advantage of people’s innate love of fun and games to influence their behavior. Here’s how.
Lean businesses have an advantage over their larger counterparts: They can move fast and innovate, which affords them a competitive edge in negotiations. With a clever approach to sales and thrifty marketing strategies, they’re empowered to do more with less. Furthermore, with the smarts and willpower to build incredible products on a budget or offer high-impact services with merely a handful of experts, small businesses and startups can be strategic vendors for enterprise clients.
