Rebranding is a tricky maneuver, but it can yield a strong payoff if positioned correctly. The team at LogoMaker explores the most successful logo redesigns in terms of web traffic increases. They compared company website traffic before and after the release of their new logo and gave us the 35 logo re-makes that drew the most attention. The results show a wide variety of industries, from professional sports to leading credit card companies to airlines to pharmaceutical companies. The graphic shows both the old and new logos so curious designers can take in the redesign’s details and see how they reflect changing tastes or a company’s new message. This is a fascinating graphic in terms of the power of a visual representation of a brand. In some cases, current events might have influenced a brand’s population. In others, the new logo might have come with other refreshing changes to breathe new life into a company.
infographic by: www.logomaker.com
