Many businesses run on good marketing campaigns, and dental practices are no exception. Word of mouth and referrals used to be a driving force in attracting new patients, but the increased cost of dental care and the decrease in employer-sponsored benefits have left many patients unable to go. Even when dentists bring a new patient through the door, 43% visit only once, leading to slower growth and lower revenue. Practices can no longer rely on referrals to drive their business. Instead, using SEO in their dental marketing is the way of the future. In just two to three months, dental practices that implemented good SEO saw a 500% ROI. The single biggest driver of revenue for dental marketing still remains to be Google SEO for “dentist near me”. With on-page content marketing, off-page backlinks, and technical SEO audits, dental practices can use SEO to help drive their businesses back up.
infographic by: dentalmarketingguy.co
