In 2025, the holiday season is rolling around just like every other year. However, unlike every other year, discretionary spending is not quite readey. In fact, the average consumer has the lowest discretionary spending levels since 2009. Similarly, Generation Z, Millennials, and Gen X are all in worse financial positions as of 2025 than they were during the pandemic in 2021.
In order to compensate for their financial position, consumers are using alternative strategies. Buy Now, Pay Later (BNPL) services, pre-planned holiday shopping, and trimming down on essentials are all commonplace. If you want to ensure your business can survive during this difficult time, getting consumer insights is key. Fortunately, Equifax provides these insights and makes it easy to understand for your business. They offer virtual webinars as well as complimentary 1-on-1 sessions to make sure your business is getting the right attention this holiday season. Ultimately, Equifax’s insights are the best way to help your business to thrive during this difficult holiday season.
infographic by: www.equifax.com
