The NapLab team created a guide that breaks down the complex web of corporate connections behind well-known mattress brands available in stores and online. While consumers may think there are dozens of independent companies competing against each other in a diverse market, the team’s graphic reveals that a handful of parent companies actually own these recognizable brands. For example, we see that Somnigroup International owns famous brands like Tempur-Pedic, Sleepy’s, Sealy, and Stearns & Foster, while Serta Simmons Bedding owns Simmons, Serta, and Beautyrest, among other lines.
Online mattress sales aren’t an exception. The company 3Z Brands owns several direct-to-consumer labels like Brooklyn Bedding, Helix, Bear, Leesa, and Nolah. The Ashley Global retailer owns a host of brands, like Nectar and DreamCloud. The team’s work highlights the fact that brand diversity can actually mask corporate consolidation. The graphic helps shoppers understand brand positioning and ownership.
infographic by: naplab.com
