Google heavily relies on advertisements and also has an advertisement program called AdSense. Marketers consider Google’s AdSense is one of the best ways to market and websites see this as an ample way to earn money.
Google Chrome is also known for its wide variety of extensions, and their recent extension called “Ads Transparency Spotlight” shows the number of ads loading on the page at the time. This is Google’s approach to giving you insights into how advertisers are targeting you. It also shows the number of advertisers and ad tech companies present and the data such as demographics, remarketing, interests, location, and all other data used to serve the ads.Google said, “Our new Ads Transparency Spotlight (Alpha) extension for Chrome is part of our ongoing initiative to give people more visibility into the data used to personalize ads and more control over that data.”
Currently, this extension is still in its early stages and only shows the information about ads that are served by Google, not the third-party advertisements. This is a push that Google is trying for ad transparency, which will maintain the integrity of the user’s data and privacy according to the rules and regulations of the EU’s GDPR Policy.
Other apps do the same things and offer insights on your web pages, but the Google-backed extension is more reliable and integrates itself pretty well with the Chrome web pages.
If you want the extension, go to Chrome Web Store and search for “Ads Transparency Spotlight.”