Google heavily relies on advertisements and also has an
advertisement program called AdSense. Marketers consider Google’s AdSense is
one of the best ways to market and websites see this as an ample way to earn
money.
Google Chrome is also known for its wide variety of
extensions, and their recent extension called “Ads Transparency Spotlight”
shows the number of ads loading on the page at the time. This is Google’s
approach to giving you insights into how advertisers are targeting you. It also
shows the number of advertisers and ad tech companies present and the data such
as demographics, remarketing, interests, location, and all other data used to
serve the ads.
Google said, “Our new Ads Transparency Spotlight (Alpha)
extension for Chrome is part of our ongoing initiative to give people more
visibility into the data used to personalize ads and more control over that
data.”
Currently, this extension is still in its early stages and
only shows the information about ads that are served by Google, not the
third-party advertisements. This is a push that Google is trying for ad
transparency, which will maintain the integrity of the user’s data and privacy
according to the rules and regulations of the EU’s GDPR Policy.
Other apps do the same things and offer insights on your web
pages, but the Google-backed extension is more reliable and integrates itself
pretty well with the Chrome web pages.
If you want the extension, go to Chrome Web Store and search for
“Ads Transparency Spotlight.”
